SEO in 2026

Araminta Robertson shares why you need to Interview a salesperson on your team to get keyword ideas for your SEO success - with David Bain.Discussion points include:Why salespeople and not other people in your organisation?Should you interview all salespeople?What topics should you focus on?What questions should you be asking them?How should you structure the interviews?What should you do with the content?How often should you do this?After this, should you interview other people in the company?

Kavi Kardos shares how SEOs and content marketers are responsible for fighting back against a flood of generic, AI-generated, and manipulative content. Hoisted by David Bain.Discussion points include:How can SEOs fight back against AI-generated content?How do we decide on the right long-tail questions we should be answering?What platforms should we be trying to appear on?Should we be happy to target zero search volume keywords?When you talk about Building community through less traditional platforms - what platforms are you referring to?What do you mean by partnering with customer teams to build websites that users actually want?Are you concerned about AI’s ability to compete in the areas that you’re recommending in the future?

Joshua Squires shares why omnichannel marketing will be essential for SEO success in 2025 - with David Bain.Discussion points include:Omnichannel marketing (for SEO performance) turns the typical SEO approach on its head by influencing audience behavior to achieve results in the SERPs. Google's leak plus what was revealed in the antitrust suit have made it clear that user interaction is one of the most powerful signals. To influence behavior, users need to see and hear a message multiple times over a long period of time and they need to see social proof that what they are being asked to do is going to in some way benefit them.SEOs can add wind to the sails of other channels by providing essential research, audience and competitor insights, and technical know-how. Getting people to search won't matter if the landing page isn't findable on search. To further add value, the output of omnichannel marketing will naturally build up a brand's entity in search-- which also has value in terms of being visible in AI tools like Perplexity and ChatGPT.

Gianluca Fiorelli discusses how to prepare for Agentic Search, with David Bain.Discussion points include:What is agentic search?What is an example of it?Why is it so important?How does it work?What do SEOs need to do to prepare for it?How do you measure success?How do you pitch the value of this internally?Read the full transcript of Gianluca's interview at https://majestic.com/seo-in-2025/additional-insights/gianluca-fiorelli

Nitin Manchanda shares why Search Experience Optimisation is the (real) definition of SEO with David Bain.Discussion points include:What do you mean by "Search Experience" and how is it different from the "Search Engine" optimization?What about organic experience? (Discoverability on other platforms) ODO - Organic Discovery OptimizationWhy is optimising for user intent, behaviour and expectations important in the new landscape of SEO?Everyone is talking about AI. Do you see any implications of recent AI developments on Search Experience?How can we use AI-powered tools and techniques to optimise for the overall search experience?What are the most essential ingredients to ensure Search Experience Optimisation?

In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain.Discussion points include:Why SEOs must speak the language of business?What does speaking the language of business actually mean?What does this mean for conversations with clients, tasks and reporting?What kinds of activities are a good use of an SEO’s time in 2025?What kind of reports do clients want?Should SEOs give up on impressions. clicks, and rankings in 2025?How else is the SEO role evolving?What are the key skills that all SEOs need to embrace in 2025?Is this skillset different for SMEs versus larger organisations?

Dre de Vera shares how to transform from an employee to a successful SEO consultant - with David Bain.Discussion points include:What is personal branding SEO?How do you build Your Personal Brand with Video?How do you measure the value of this?Why is building your Connections and Networking important?What is an example of effective networking?How do you attract clients from your network?Are there other ways of measuring the value of building a network?Should every SEO network?Would you like to talk about any Success Stories in relation to this?What have you learned along the way?If you were talking to Dre from 5 years ago, would you tell him to do anything differently?

In this episode, Isa Lavahun shares show Social media giants like TikTok are blurring the standard SEO lines - hosted by David Bain.Talking points include:What does this mean for SEO strategy?How does social search intent impact SEO?How differently do users search on social media?How do you determine the type of content that you should be creating?Can you create the same content for your website and social media?What does this mean for user journeys?How do you measure the value of convoluted user journeys?

Rosemary Osuoha discusses how to communicate about your technical SEO audit developers with David Bain.Talking points include:What are the key aspects of a technical SEO audit to communicate with developers?How should this communication occur?Over what timeframe should this communication occur?How has what is necessary to communicate changed over time?What are the aspects of a technical SEO audit that aren’t necessary to communicate with developers? Read the full transcript of Rosemary's interview at https://majestic.com/seo-in-2025/additional-insights/rosemary-osuoha

In this episode, Mathilde Høj shares how social search is more important than ever - with David Bain.Talking points include:Why are users fleeing Google and turning to TikTok?What are the types of searches on TikTok?How do you Incorporate TikTok into your search strategy?How do you catch all user touchpoints?What do you optimise for in TikTok?How do you combine this strategy with YouTube and your website?How will AIO impact social search?

Navah Hopkins shares the importance of focusing on non-login forums to secure placements with David Bain.Discussion points include:What are the benefits to seeking placements on non-login forums?What placement / content type are you referring to?Does the size of the forum matter?How do you select the forum that is optimal for your business?When you talk about getting data for paid and organic creative, what data are you referring to?Why does this bypass the need to rank organically?How do you identify if a forum has the right audience?What kind of feedback are you looking for on forums?Are there any other benefits to doing this?Should you still try to rank your organic content on Google too?

To help you understand where to focus your attention with so many different platforms at the table, Ashley Liddell from Deviation encourages you to trust the democratic process.Ashley says: “Audiences are diversifying the platforms that they’re leveraging for search and the search landscape is democratising.As that happens, SEOs need to be democratising their content strategies to go across these platforms and leverage this search universe that’s emerging.”

Tory Gray from The Gray Dot Company also believes it’s time to stretch your legs and take a walk through the alternative platforms that are eating away at Google’s market share.Tory says: “Get out of the SEO silo and spend more time on platforms like TikTok, YouTube, Reddit, and Pinterest.Understand how users are behaving there and use that data to inform your search strategy in terms of your content. What are users really loving and engaging with? Speak to that in your content and in your campaigns.

In this episode, Irina Papuc shares the importance of optimising your brand and your website as entities with David Bain.Discussion points include:What are entities?Why are entities a key aspect of SEO in 2025?What are some specific steps that an SEO can take to do a better job of incorporating entity SEO into their 2025 strategy?How do entities integrate with the bigger SEO picture or the bigger marketing picture?How do you measure entity SEO success?

There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond what’s on the page.Katherine says: “Look beyond on-page optimizations and traditional KPIs.”Why is this important?“Lately, the search engine results page has been crazy, which is likely in an attempt to tackle AI-generated content.Google has made so many changes to the SERP in the past year. We are seeing a boost in user-generated and crowdsourced content, and many SEOs have complained about Reddit pages outranking blog pages and TikTok and YouTube videos appearing for certain keywords.

As Izabela mentioned, the online world is too vast to be everywhere at once, so Freelance SEO Consultant Ebere Cecilia Jonathan recommends seeking out the places your users like to hang out.Ebere says: “With the way things are going, it’s almost impossible to lay your hand on a specific tip. Aside from the classic advice of allowing your sites to be crawlable and indexable so that your website can be found, every SEO should focus on spending as much time as possible where their targeted audience is spending the most of their time.”Read the full transcript of Ebere's interview at https://majestic.com/seo-in-2025/ebere-cecilia-jonathan

Users are venturing outside the traditional search box, so Izabela Wisniewska from Creatos Media believes it’s essential that SEOs start doing the same.Izabela says: “Think beyond Google and start optimizing for other search engines and other platforms.What other search engines should SEOs be optimizing for?“We should definitely start thinking about Bing when we talk about search engines. Of course, Google is still the master, and they own the majority of search queries, but Bing is slowly climbing back. It’s getting some of Google’s percentages from the search market."Read the full transcript of Izabela's interview at https://majestic.com/seo-in-2025/izabela-wisniewska

While Pam and Mufaddal encourage you to be open to new SERP features, Alex Moss from Yoast cautions against panicking over every little change and losing sight of the woods for the trees.Alex says: “Stop obsessing about – and experimenting too much with – how to game the way that new technology interacts with the SERPs.I’m mostly referring to AIO (AI overviews) and the way that’s starting to take over search results pages.”Read the full transcript of Alex's interview at https://majestic.com/seo-in-2025/alex-moss

Serge Nguele shares with David Bain why you should craft your brand story with precision and impact using SEO & PPC in synergy.Talking points include:What do you mean by crafting Your Brand Story with Precision and Impact?Why is this important?How do you do this using SEO & PPC In Synergy?What tools do you use?What lessons can SEOs learn from PPC?What questions should SEOs be asking paid search experts?What data should they be sharing?How does this impact the brand story?Read the full transcript of Serge's interview at https://majestic.com/seo-in-2025/additional-insights/serge-nguele

If Pam didn’t convince you, Mufaddal Sadriwala from Assembly MENA is here to put your fears to rest and get you embracing AI overviews as a friend instead of battling with them as a foe.Mufaddal says: “Stop worrying about AI overviews.Obviously, it’s the most discussed topic but, from my point of view, AIO is not a threat to SEOs or organic traffic. In fact, it is going to help us maintain the traffic that we’re getting.It’s not a threat. It’s something that is going to aid us.”Read the full transcript of Mufaddal's interview at https://majestic.com/seo-in-2025/mufaddal-sadriwala

In many ways, the shifting SERP can feel like uncharted territory. Thankfully, Pam Aungst Cronin from Pam Ann Marketing is drawing up the maps for AI overviews as the new frontier.Pam says: “Focus on optimizing for AI overviews in Google, Bing, and even OpenAI’s forthcoming search engine – as well as the 10 blue links.You can sort of think of them as one and the same because initial studies show that getting into Google’s AI overviews often means you’re ranking in the traditional 10 blue links as well.”Are all the websites referenced in the AI overviews going to come from the first page?“Hopefully we’re going to see that diversify a bit. This could be an opportunity for SEOs to get more exposure for smaller businesses, if you optimize specifically for the long tail queries and answers that show up in AI overviews."Read the full transcript of Pam's interview at https://majestic.com/seo-in-2025/pam-aungst-cronin

Like Folashade, Eli Schwartz, author of Product-Led SEO, believes that AI tools can help you gain a deeper understanding of the people behind the search queries.Eli says: “Everyone’s been talking about using AI for SEO, and they’re focusing on the wrong aspect of it.AI shouldn’t be used to create content; it should be used to understand your users and figure out who they are. You can then use AI to create some of that content, but the magic of AI is understanding the things that you wouldn’t already know about your users.”Is there a particular AI that you’re using?“I was using ChatGPT, then I moved over to Gemini. I tried Perplexity but it always introduces itself by repeating the prompt, and I find it really annoying."Read the full transcript of Eli's interview at https://majestic.com/seo-in-2025/eli-schwartz

Folashade Uba from Maersk has uncovered another often-overlooked but abundant source of user insight, direct from the horse’s mouth: support queries. Folashade says: “Analysing support queries is crucial for identifying customers’ pain points, uncovering their search intent, and discovering patterns and emerging trends in 2025.You can also use topic modelling to enhance your SEO strategies.”What are the best support queries to analyse?“There are a lot of different ones, obviously. You can get them from contact forms, calls, emails, etc. It all depends on the platform that you use to gather these support queries."Read the full transcript of Folashade's interview at https://majestic.com/seo-in-2025/folashade-uba

Travis Tallent shares with David Bain that knowing where your audience's demand starts makes your SEO demand capture 10X stronger.Talking points include:When you say 10x stronger, what do you mean by that?How do you know where your audience's demand starts?What tools do you use to determine this?How do you know how to meet that demand?How do you know that this demand will convert to web traffic?How do you measure success?In general, what are some most effective demand generators for different types of businesses at the moment?Read the full transcript of Travis's interview at https://majestic.com/seo-in-2025/additional-insights/travis-tallent

Given the importance of understanding your users, you’re probably wondering where you can learn what they want. Michael MacMillan from MacMillan Search believes sales conversations are the place to look.Michael says: “Avoid ultra-competitive topics with limited intent by mining sales conversations for bottom-of-funnel content.”What are examples of ultra-competitive topics?“Project management is a big one. Right now, monday.com ranks for ‘project management’, but there’s mixed intent around that query. There are people looking to become project managers and people trying to understand what project management is, and they’ve got a strong position there."Read the full transcript of Crystal's interview at https://majestic.com/seo-in-2025/michael-macmillan

Sarah suggested you look into cognitive biases, and Garrett Sussman from iPullRank is here to help you do just that. Learn how these biases impact the way users behave to give you an edge over the competition. Garrett says: “Understand the role of cognitive biases in SEO. Our brains play a lot of tricks on us. When people are searching for things, we can be deceived by the shortcuts that our brains take. These cognitive biases influence the type of information that we’re seeking, and SEOs need to pay attention to them.We all bring context into our searches: how our day’s going, our jobs, what we like, our families, etc. That influences the type of information that we’re looking for. There are hundreds of cognitive biases, and they influence the way that we search, the queries we put in, the results that we see from Google, and the results that we ultimately choose."

To really get to know your users, you need to get inside their heads. Sarah Pokorná Presch from Dragon Metrics tells you how to use the psychology of your customers to your advantage.Sarah says: “Start using psychology to stay ahead in the SERPs.The reason why I say that is because, if you don’t have any content, you’re not going to rank. If you don’t have any user experience, you’re not going to get any conversions. If you don’t have any CRO, you’re not going to get any conversions."Read the full transcript of Sarah's interview at https://majestic.com/seo-in-2025/sarah-presch

As Jake touched on, getting to know your users is also about knowing what journeys they are on. Christopher Hofman from HofmanSEO encourages you to map out those journeys and meet them on the road.Christopher says: “I work with B2B customers, so my focus is on them succeeding with SEO. In B2B, customer journeys are very long, with lots of touchpoints and lots of influences.I recommend that you map out the customer journeys for your desired prospects. That way, you will really understand the importance of SEO because a lot of those touchpoints are going through organic traffic today."Read the full transcript of Christopher's interview at https://majestic.com/seo-in-2025/christopher-hofman

Ramona Joita shares with David Bain the importance of focusing on Omnichannel SEO.Talking points include:What is Omnichannel SEO?What impact is AI having on this?You mentioned that it's becoming increasingly crucial to understand that exclusively aiming for the number one ranking on Google is not sufficient - what should the additional aims be?How do you own more of the search space?How do you measure the impact of this?How do you incorporate this into a strategy?Who else should be responsible for this?How do you keep an eye on other future trends?Read the full transcript of Ramona's interview at https://majestic.com/seo-in-2025/additional-insights/ramona-joita

While Becky helped you prepare for the future, Jake Gauntley from KINESSO UK is keen to make sure that the users themselves don’t get lost along the way.Jake says: “Don’t lose sight of the people that you are actually trying to reach through SEO.As things like AI become ever-present in our lives and working plans, you should be tapping into the human side of search. It’s going to be even more important that you’re connecting with the users who are searching for your brand or visiting your website.”Read the full transcript of Jake's interview at https://majestic.com/seo-in-2025/jake-gauntley

Becky Simms from Reflect Digital has advice on how to be ahead of the game so that you’re ready for the new ways that users interact in a world of omnipresent AI.Becky says: “With the ramping up of AI, we need to start thinking about how behaviour is going to change.We’re seeing a lot of search engines integrating it into how the algorithm works and the results that they’re showing, and we want to think about how behaviour will change."Read the full transcript of Becky's interview at https://majestic.com/seo-in-2025/becky-simms

Despite the expanding plethora of information available to us, it seems to be harder than ever to know what users are thinking. Mark Williams-Cook from Candour reminds you that intent is always changing. Mark says: “You should be monitoring search intent shift. Be aware of when what users want, and what they mean when they use a search term, changes over time – and adapt accordingly.”How do you find out what users want?“That’s the million-dollar question. Intent shift happens in several different ways. Some are ways that people are already aware of, and others are harder to recognise because they are happening in the background."Read the full transcript of Mark's interview at https://majestic.com/seo-in-2025/mark-williams-cook

Getting a little more specific, Aleyda Solis from Orainti encourages you to turn your attention towards the long tail keywords to keep up with changing user behaviour.Aleyda says: “Target and focus more on answering the long tail queries of your users.We are going to see a much bigger and more important impact from those as a consequence of the AI overviews and personalised AI results that we expect to have in the not-too-distant future.Read the full transcript of Aleyda's interview at https://majestic.com/seo-in-2025/aleyda-solis

Tom Winter discusses with David Bain the importance of understanding your topical authority with AI to dominate your niche.Talking points include:What is topical authority?Tell me about the Sitefocus score in latest Google scoreWhy is authority so important in the eyes of Google?How do you determine what Google think your topical authority should be?What to do if Google gets it wrongHow to change your topical authorityRead the full transcript of Tom's interview at https://majestic.com/seo-in-2025/additional-insights/tom-winter

While he acknowledges the importance of entities, Charlie Whitworth from Whitworth SEO is here to remind you that keywords are still an integral piece of the puzzle. Charlie says: “Keywords do still matter.”Why do some people not believe that to be the case?“I don’t know if it’s off the back of AI developments, but a lot of people have been talking about keywords being dead and saying that you should stop focusing on them. They quite rightly mention entities, which should absolutely be at the forefront of any high-volume SEO strategy.Read the full transcript of Charlie's interview at https://majestic.com/seo-in-2025/charlie-whitworth

Martha van Berkel from Schema App takes us deeper into the minutiae of entity SEO to look more closely at schema markup and how to build a powerful knowledge graph.Martha says: “Start to think about entity SEO and managing your content knowledge graph.”How would you define an entity?“I always like to think about an entity as a thing. When you’re in a business, you can think about the most important strategic ‘things’ for the business. What makes an entity different from a keyword (or a word in general) is that it is multi-dimensional. You can describe that entity and how it relates to other things.Read the full transcript of Martha's interview at https://majestic.com/seo-in-2025/martha-van-berkel

As Jason pointed out, the value of entities goes beyond helping Google categorise your content. Ulrika Viberg from Unikorn explains how they can be the key to getting your brand noticed.Ulrika says: “Utilise entities – not only for content creation, as we have been doing for quite some time, but also for brand optimization.You can make your brand properly stand out in the search results by optimizing the entities around the brand.”Read the full transcript of Ulrika's interview at https://majestic.com/seo-in-2025/ulrika-viberg

To kick off our deep dive into entities, Jason Barnard from Kalicube breaks down how and why you need to optimize your entities in 2025 – from the content itself to the creator and the publisher.Jason says: “You need to focus on Entity Optimization for EEAT, or what we at Kalicube call NEEATT.”Entity Optimization starts with entity understanding, is that correct?“Yes, 100%. Without entity understanding, there is no basis for EEAT. It is essential that you ensure Google understands who the creator or publishing entity behind the content you publish is. Without that understanding, EEAT means nothing.”Read the full transcript of Jason's interview at https://majestic.com/seo-in-2025/jason-barnard

Reena Bowden shares with David Bain why and how did we should create a multi-function approach to SEO.Talking points include:What do you mean by a multi-function approach to SEO?How has SEO evolved throughout the organisation over the past few years?Who’s responsible for different aspects of SEO nowadays?What are the changes driven by?What are the advantages to these changes?What does this mean for tracking SEO performance?If an organisation isn’t set up like this, how can a head of SEO start to implement these changes?How should different SEO in-house departments be trained on the value of SEO?How will this continue to evolve in the future?Read the full transcript of Reena's interview at https://majestic.com/seo-in-2025/additional-insights/reena-bowden

It wouldn’t be long before AI joined the brand party! If you want your name to show up in AI-driven results, then taking control of your brand entity is key, according to Crystal Carter from Wix.Crystal says: “Manage your brand entity for visibility in generative search engines and tools.”Why does generative search visibility mean that you should rethink your brand entity?“One of the things that’s really important to consider is the way that LLMs work and the way that people are using them on a regular basis.Over the last year, search has become very dissipated and decentralised. Rather than just using Google or Bing, people are searching across multiple search engines – including LLMs and tools like ChatGPT, Perplexity, Claude, and Gemini – to find their answers.Find out more here: https://majestic.com/seo-in-2025/crystal-carter

Like the others in this chapter, Casie Gillette from Customers.ai believes that brand is changing the face of SEO. In her view, you don’t just need to build links anymore; you need to get your name out there.Casie says: “Brand mentions are the new links.Considering what we’re seeing with AI overviews, Reddit, and Quora, forums are back. Fortunately or unfortunately, it’s where you’re going to have to spend your time.AI overviews are pulling from these various places. I can’t tell you how many searches we’re seeing Reddit pulled up for. Lily Ray recently assessed people who lost traffic and are now ranking number 2. Guess who they’re behind? Reddit.Find out more here: https://majestic.com/seo-in-2025/casie-gillette

You can put the work into your brand identity, but your customers need to recognise and believe in it too. Rana Abu Quba Chamsi from Expando.Digital explains how to gain a customer’s trust and attention.Rana says: “Everything is changing, so build trust and focus on brand awareness for your clients.”Why do you believe that traditional metrics are losing their importance?“In the SEO world, we live with change, but what’s going on now is changing everything. We have witnessed a change in the ranking of websites, for example. SERPs are moving and some websites that have always been in the top positions are losing out to new websites.Read the full transcript of Rana's interview at https://majestic.com/seo-in-2025/rana-abu-quba-chamsi

Like Rejoice, Annika Haataja from Seeker Digital believes in the power of the brand, and she believes that brand should be central to everything that you do.Annika says: “Make brand SEO a firm part of your analysis and strategy.Consider brand almost as a superpower for websites and companies. I would count it as one of the three main pillars that can give you a huge competitive advantage.The first pillar is topical authority, which is about content and content marketing within SEO. The second pillar is link authority, and the third pillar is definitely brand. Although brand is part of both of those other elements, there are ways that SEOs can analyse it and make it a firm part of their strategy.Read the full transcript of Annika's interview at https://majestic.com/seo-in-2025/annika-haataja

Grégory Dominé joins David Bain to discuss the importance of shifting to agile SEO.Talking points include:What does working in an agile way actually mean?What are the benefits of working in an agile manner?What are the practical steps that you can take in order to shift to Agile SEO?Are there elements of SEO that can’t work in an agile approach?What are examples of tasks that work really well using an agile approach?Does an agile approach help you get things done more quickly?How do you define what needs to be done first?How do SEOs move from their current approach to a more agile approach?Does working in an agile way help you work more effectively with other departments?What are the first steps that an SEO needs to take to find out more about Agile?Read the full transcript of Grégory's interview at https://majestic.com/seo-in-2025/additional-insights/gregory-domine

In a world increasingly overpopulated with labels, Rejoice Ojiaku from Nelson Bostock UNLIMITED suggests brand archetypes as a way to make your identity cohesive and compelling to the customers that matter.Rejoice says: “Start incorporating and integrating brand archetypes into your content strategy to align your content and identify buyer personas.”What is a brand archetype?“Brand archetypes are a set of 12 frameworks. It is a more psychological approach to developing emotional connections with your audience through your brand. A lot of brands inherit these different distinct personas that can represent a brand identity and create a narrative within your audience about what the brand is."Read the full transcript of Rejoice's interview at https://majestic.com/seo-in-2025/rejoice-ojiaku

Compliance is starting to have a more important role in many businesses, and Ash Nallawalla from CRM911 Digital is here to explain why digital governance is an area that you can’t afford to miss.Ash says: “Digital governance is lacking in most web-enabled businesses, at least in a formal sense.Although websites have been around for 20 years or more, their execution tends to be ad hoc, ultimately resulting in a less-than-ideal outcome for the business.‘Digital’ is a loose term that people use when they think of computers. In the context of governance, it covers websites, social media platforms, our software if we make software, and apps for mobile phones and tablets if we make apps. The definition tends to vary a little. It usually implies the internet; it doesn’t have to, but it usually does.”Read the full transcript of Ash's interview at https://majestic.com/seo-in-2025/ash-nallawalla

Effective communication is about more than just making yourself heard, and Anthony Barone from StudioHawk UK knows how to get clients and agencies to sing from the same hymn sheet.Anthony says: “I’m going to explain how to get optimal results from an agency and how an agency can get good results from their client.It’s all about working together and focusing on that relationship.”What does an optimal client-agency partnership look like in 2025?“Traditionally, it would just be: ‘We pay you, you do work.’ Then, sometimes, the client won’t actually know what you’re doing and it just keeps on rolling and rolling."Read the full transcript of Anthony's interview at https://majestic.com/seo-in-2025/anthony-barone

Building on Adrijana’s motivational advice, Anna Bravington from Those That Dare and Oxford Innovation Space helps you speak up and have your voice heard in budget discussions.Anna says: “Integrate SEO into the business better so that you can talk finance and get those CFOs to give you a budget.”Is it an SEO’s fault when they don’t get the budget or a CFO’s fault?“It’s a bit of both. There is a balance and tension between CFOs and CMOs. Apparently, 40% of CFOs don’t think that CMOs and marketing people can speak business, and marketers also don’t think that finance people understand marketing."Read the full transcript of Anna's interview at https://majestic.com/seo-in-2025/anna-bravington

David Bain and Otuto Umeji discuss what content is required for each stage of the buyer journey.Talking points include:How do you create content for each stage of the buyer journey?How do you establish user intent?How do you know what type of content to write?How do you measure success?Read the full transcript of Otuto's interview at https://majestic.com/seo-in-2025/additional-insights/otuto-umeji

It’s not just the decision-makers who undervalue SEO; sometimes it’s SEOs themselves. Adrijana Vujadin from AV Mindset Coaching urges you to fight for what you’re worth.Adrijana says: “Stop under-earning.”Are SEOs bad at charging what they’re worth?“Yes, because people are not respecting them enough. That is why we lack confidence. Money, and money mindset, is a specific topic that not a lot of SEOs are talking about. Whenever we mention money, there is a negative attitude around it. People say that it’s not all about the money and they will say they’re getting enough."Read the full transcript of Adrijana's interview at https://majestic.com/seo-in-2025/adrijana-vujadin