Season 2024 · Episode 237
Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt
SEO in 2026 · Majestic.com
April 29, 202416m 21s
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Show Notes
Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.
Discussion points include:
Why has SEO been traditionally been considered a marketing channel?
Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams?
How should a company change their focus from "SEO as a marketing channel" to "SEO as a strategic business lever"?