Don’t be a passive subject of AI's opinion; become an active engineer – with Nik Ranger
SEO in 2026 · Majestic.com
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Nik Ranger shares that you shouldn’t necessarily conclude that ranking on Google means ranking well on AI search engines.
Nik says: “Stop thinking just about ranking on Google and start focussing on a new discipline: AI visibility engineering. This is where you can systematically probe AI models to measure brand associations, quantify perception, and then use those insights to engineer on-page, off-site, and then use those insights to engineer on-page, off-site, and strategic actions that influence how these machines understand and represent your clients.”