Season 2025 · Episode 367
Authenticity is the difference maker for content in 2025 - with Jack Chambers Ward
SEO in 2026 · Majestic.com
March 24, 202516m 58s
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Show Notes
Jack Chambers Ward shares that authenticity is the difference maker for content in 2025.
Discussion points include Jack's 5 tips for creating authentic content:
1. Curate your content like you’re a magazine editor
2. Let your brand values drive the content, before the brief, before the keywords.
3. Stay consistent with your message and branding across channels
4. Leverage positive and negative elements in your marketing
5. Cut once, measure twice