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Denmark’s gold rush town
Season 1 · Episode 1016

Denmark’s gold rush town

2024 was the year weight-loss injections went global. What does that mean for Novo Nordisk, the Danish company making them? And can it live up to the hype?

Sensemaker · The Observer

January 3, 20256m 20s

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Show Notes

If 2023 was the year weight-loss injections such as Ozempic or WeGovy took over Hollywood, then 2024 was the year they went global. What does that mean for Novo Nordisk, the Danish company making them? And can it live up to the hype?


Writer: Claudia Williams

Producer: Claudia Williams

Photography: Joe Mee

Executive producer: Rebecca Moore


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