363: The Psychology of Pricing- How Your Brain and Your Client’s Brain Decides What’s Worth It
Sell Without Selling · Stacey O'Byrne
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
On this solo episode:
Stacey dives into the psychology of pricing, explaining how both entrepreneurs and clients make emotionally-driven decisions about money before applying logic.
Key Takeaways:
-Vague value creates vague pricing.
-Silence is a selling skill.
-Discounts train your market to wait you out.
Tweetable Quotes:
"External pricing follows internal certainty. You can’t out-charge your self-concept." -Stacey O'Byrne
"Pricing is the most honest mirror in your business. It reflects who you believe you are and the future you’re willing to claim." -Stacey O'Byrne
"Treat pricing like a practice: audit your words, rehearse your number, lead with outcomes, anchor with contrast, and offer choice without pressure." -Stacey O'Byrne
Resources:
Instagram: @pivotpointadvantage
Free Strategy Session: text Success to 646.495.9867
Schedule a 15-minute call with Stacey: http://pivotpointadvantage.com/talktostacey
If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess
Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling