How to Sell Without Convincing - Catherine Brown, Author, Speaker, Entrepeneur
Sell By Being Human · Alex Smith
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Show Notes
Catherine Brown is a corporate sales trainer teaching people B2B sales "with no sleaze or cheese" She is the author of the book "How Good Humans Sell" and she specializes in Hi-Tech & high-end professional services. In her work she puts an emphasis on the framework, which she believes every good sales person always has in the back of their mind, while utilizing their creativity, spontaneity and the ability to listen.
In this episode, you'll learn how human make decisions, how to approach sales without needing to convince, how to deploy emotional intelligence, and how to unlock your own flavor of a human focused approach to sales.
Key moments:
03:11 - Do people "fall into sales"?
11:24 - The link between sales and music
15:36 - About Catherine's book "How Good Humans Sell"
27:35 - Whats important to the prospect. The difference between asking and convincing.
31:17 - Meaning produces wellbeing.
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