Self-Publishing with ALLi

Ep#76: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Establishing yourself as an non-fiction influencer The stabilization of the author business model Writing more non-fiction Blockchain & Micro-payments Selling your books direct BookFunnel integration with direct sales channels Pronoun's closure The fundamentals of your author business Romance audiobook subscription model Going Global: The world outside the US New Podcasts for authors Starting an author podcast Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#75: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young. Summary of our Ask ALLi Self-Publishing Member Q&A Topics: Q: How do we handle royalties for a co-writing project? Q: What's the best way to produce cover artwork for print? Q: How do I register by books with the Nielsen Database Q: How Can I access Waterstones' Distribution Channel Q: Can I offer free audio book downloads to gain reviews? Q: What are the benefits of InstaFreebie and BookFunnel for Book Giveaways? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. Connect with David on Twitter @DavidPenny_ ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers. Connect with Debbie on Twitter @DebbieYoungBN

Ep#74: This week we're showcasing the session "Failing Faster To Succeed As An Author" hosted by Tara R Alemany. A little bit of market research can go a long way toward ensuring the financial success of your books. Learn how to test topic ideas and refine them into ready-to-sell titles for enthusiastic readers. Learn how to use Kindle Spy and KDP Rocket to research estimated monthly sales of Top 100 Paid titles in your niche, and settle on relevant keywords so that it's positioned for explosive sales. Tara also shows how she uses other author tools to achieve self-publishing success. Topics Discussed in this Session: 3 primary strategies for authors. Author Research Tools: Kindle Spy. Author Research Tools: KDP Rocket. Working on your book outline. Getting Reader Feedback. Choosing a Book Title. Cover Design Help. Author Design Tools: Help Me Choose A Cover. Author Design Tools: Bookalyzer, Back Copy Blurb. Author Marketing Tools: Connect Explorer. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page Now, go write and publish. Host Bio: Tara R. Alemany is a multi-award winning author, speaker, consultant and publisher. She speaks frequently on book marketing and publishing topics and works with authors and speakers regularly to get found online, on stage and on-the-shelf using the services of her Connecticut-based business. Emerald Lake Books is a hybrid publishing company specializing in working with positive people wanting to make a difference in the world while creating visibility for their business or cause at the same time. Based in Sherman, CT, and founded by Tara R. Alemany in 2014, Emerald Lake Books is designed to help the busy author who would rather be writing than spending their valuable time learning the necessary steps to successfully position, publish and launch their work.

EP#73: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn. The topics covered in this beginners session about Being a Part Time Author and Getting Full Time results includes: Writer's Mindset Challenges Reasons for Not Writing Author's Fear of Failure Conquering Mindset Challenges Finding Time to Write Work Life Balance Where and When you Write Essential Writing Tools Dictation Tools for writers Building an Author Support Network Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your show hosts: Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn

Ep#72: This week we're showcasing the session "Author Tools to Reach Readers with Carla King" Carla King is the author of the Self-Publishing Boot Camp Guide for Authors. She has collated the best tools you can use to reach more readers and build your fan base, whatever your genre. These tools are easily integrated into your website and let you listen and respond to readers, attract and reward fans, and sell direct. Topics Discussed in this Session: Getting reviews with Advanced Reader Copies (ARCs). Giveaways tools for Authors. Selling your book direct. Selling your book as a subscription. E-Commerce Options for Authors. How authors can use Gumroad. Become a Content Curator using Aer.io. Beta publishing with Leanpub. Integrating HTML Widgets into Your Website. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page Now, go write and publish. Host Bio: This session was hosted by Carla King who is the creator of the Self-Publishing Boot Camp books and workshops and founder of Author Friendly, a resource, education, and service center for self-publishers and small presses. Her comprehensive Self-Publishing Boot Camp Guide for Authors is now in its fourth edition. She has written for Bowker's Self-Published Author, Bookworks, PBS MediaShift, and hosts a popular blog at AuthorFriendly.com. Carla also penned the Book Formatting, Book Distribution, and Book Discovery guides for IngramSpark, where she is on the advisory board.

Ep#71: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young. Summary of our Ask ALLi Self-Publishing Member Q&A Topics: Q: Should you use British English or American English? Q: Should a new version become a new book? Q: Can you gain the same visibility for a book on Amazon if you sell it directly? Q: What are some easy book publishing alternatives? Q: How can you check the reputation of a self-publishing service? Q: Is it best to use IngramSpark together with CreateSpace for print? Q: How can I make it seem like I'm a publishing company with a catalogue of books? Q: What's the industry standard for rights and royalties and what reimbursement arrangement should I use with my illustrator? Q: Where can I get a foreign rights contract template? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. Connect with David on Twitter @DavidPenny_ ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers. Connect with Debbie on Twitter @DebbieYoungBN Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young Summary of our Ask ALLi Self-Publishing Member Q&A Topics: Q: Should you use British English or American English? Q: Should a new version become a new book? Q: Can you gain the same visibility for a book on Amazon if you sell it directly? Q: What are some easy book publishing alternatives? Q: How can you check the reputation of a self-publishing service? Q: Is it best to use IngramSpark together with CreateSpace for print? Q: How can I make it seem like I'm a publishing company with a catalogue of books? Q: What's the industry standard for rights and royalties and what reimbursement arrangement should I use with my illustrator? Q: Where can I get a foreign rights contract template? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which includes a beginners and advanced self-publishing salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish. Visit our Self-Publishing Advice Center here: selfpublishingadvice.org About your hosts: ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers.

Ep#66: This week we're showcasing the session between Pippa DaCosta and Susan Kaye Quinn. If you're wondering about the pros and cons of being exclusive with KDP or going wide with as many retailers as possible, our show hosts will explain which model works best in different scenarios. Susan is exclusively KDP and Pippa makes her books available in as many outlets as possible and they deliver insights and experience from both ends of the spectrum. Topics Covered in this Fringe Highlight Session: Perma-Free Book Promotion Strategy. Net Income on Kindle Select vs. Wide Distribution. Does your distribution model increase the risk of being pirated? What are the benefits of a mixed distribution model? Box Sets in Kindle Unlimited. Author Collaboration on Box Sets. Do the benefits of Wide vs. Kindle Select change depending on how many books you have out? Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Pippa DaCosta @pippadacosta is a hybrid author. Before securing a traditional publisher, she published the Veil Series (a x5 book urban fantasy series) independently in 2014. She has also published two science fiction books, with more planned for 2016. Pippa is traditionally published with Bloomsbury and Random House Germany. Her work has been featured in the Galaxy Chronicles anthology, part of the Future Chronicles series. Pippa continues to independently and traditionally publish her work. Susan Kaye Quinn @susankayequinn is a rocket scientist turned speculative fiction author. She writes young adult science fiction, with side trips into adult future-noir and sweet royal romance. Her bestselling novels and short stories have been optioned for Virtual Reality, translated into German, and featured in several anthologies.

Ep#70: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Benefits of Co-writing with other authors Putting Your Audience First Avoiding Author Stress and Burnout The Evolving World of Audiobooks The impact of Supermarket Discounting of Books The Changing Face of Self-Publishing Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#69: This week we're showcasing the session "How to Market & Promote your Travel Memoir – 1:1 Interviews with Travel Writers hosted by Jay Artale". Jay interviews a trio of successful travel writing authors who have self-published covering the following topics: Hybrid Author Jack Scott: How to use your blog content to write and promote your book. Indie Author Karen McCann: The importance of defining your audience and how you use your blog to attract your target demographic. Indie Author Joe Cawley: The benefit of Collaboration: Cross-promoting with other authors. Topics Covered in this Fringe Highlight Session: Using your blog to write and promote your book. Defining your angle. Getting mileage out of your blog content. Using blog content to create freebies. Using competitions to reach new readers. Blogging a book. Evolving from blogger to author. Guest blogging. Building your audience. Starting a blog. Avoid over promoting your book. Making it easy for readers to buy your book. The importance of defining your audience. Using your blog to attract readers. Blogging in the moment. 3 things your blog audience wants. Dialogue vs. a monologue with your readers. Developing your brand. Advice for new travel writers. Building an audience connection. The benefit of collaboration. Cross-promoting with other authors. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress

Ep#68: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn. The topics covered in this beginners session about eBOOK COVER DESIGN includes: Working with a Cover Designer 4 Core eBook Cover Elements Author Role in eBook Cover Design Crediting Cover Designers Freelance Design Websites Investing in Cover Design Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your show hosts: Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn

Ep#67: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young. Summary of our Ask ALLi Self-Publishing Member Q&A Topics: Q: Do writers owe it to readers to give them exactly what they want? Q: Do readers owe it to writers to read respectfully? Q: Is it justifiable to re-write books or not? Q: Is the 20 Books to 50k trend a valid option for authors? Q: How far in advance would you do a pre-order? Q: How hard is it to sell foreign publication rights? Q: Is it time for authors to get physical? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. Connect with David on Twitter @DavidPenny_ ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers. Connect with Debbie on Twitter @DebbieYoungBN

Ep#65: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Using Editors and Beta Readers The impact of dictating on a first draft Evolution of your writing process The importance of an author blog Are you a Rewriter or Polisher? Our new ALLi Publications Manager How to Create Anything Large Print Editions Physical Book Stores Blockchain for Books Amazon KDP Select Changes Micro Payments Facebook Chat Bots Authors carving their own path Benefits of Co-writing with other authors Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#64: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn. The topics covered in this beginners' session includes: Three steps to manuscript editing: Self-Editing, Beta Readers and Professional Editing Definition of the different types of editing Developmental Editing Copy/Line Editing Proofreading Editing Tools (like Grammarly, Pro Writing Aid, Hemingway) Editing Challenges Working with a book editor How to find a book editor Using the ALLi Partner Member listing to find a vetted service you can trust to edit your book How to get book editing discounts from our ALLi Partner Members Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your show hosts: Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn

Ep#63: This week we're showcasing the session "Productivity for Authors: How to Write and Publish Often And Well: Mark McGuinness." If you struggle to find time for your writing and publishing amid the demands and distractions of 21st century life, this session is for you! Mark will help you carve out time consistently, while still managing all the other important commitments in your life. Topics Covered in this Fringe Highlight Session: How to organize and prioritize your writing time. Laying a creative foundation. Setting your writing priorities. Avoid procrastination that is hindering your writing output. Placing value on your writing time. Freeing up your brain to write. Mark Says: For me it was an immense frustration that there I really wasn't organized enough and the technology was going faster than my organizational skills. I was spending a lot of time on the hamster wheel of trying to catch up with email and phone calls and this was even before Twitter and Facebook and all of that. It just felt that my day was not in my own control, that I was spending all my time kind of chasing my tail. And I wasn't getting the most important work done. Which for me has always been writing. And no surprise to see that I started, as soon as I started investigating this, looking into time management, productivity systems, I noticed a lot of my clients coming up with the same issues and the same frustration that, you know, we go into this profession because we love to write and yet if we're not careful, writing can be the thing that gets pushed off the schedule by all of the other stuff that's supposed to be an accessory to writing. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#62: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young. Summary of our Ask ALLi Self-Publishing Member Q&A Topics: Q: How does the Amazon Page Count Calculation work Q: How to track Facebook & Amazon Advertising ROI Q: How to Price your ebook, print book, and box sets Q: How to define your Publication Strategy for a Book Series Q: The benefits of Pre-orders Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. Connect with David on Twitter @DavidPenny_ ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers. Connect with Debbie on Twitter @DebbieYoungBN Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which includes a beginners and advanced self-publishing salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish. Visit our Self-Publishing Advice Center here: selfpublishingadvice.org About your hosts: ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers.

Ep#61: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: ALLi Weekly Podcast Series Development of Writers Being Creative & Increasing your Writing Output Joanna at Thrillerfest in New York & Self-Doubt Rebranding with New Book Covers Print and Bookstores Discoverability and Digital Marketing Being an Ethical Author & Self-Publishing Service Provider Amazon Kindle Storyteller Awards Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#60: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn. The topics covered in this beginners' session about Writing include: Writing Tools Writing Styles Writing Challenges Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your show hosts: Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn

Ep#59: This week we're showcasing the Indie Author Fringe highlight with Orna Ross "How To Sell Your Books Without Selling Your Soul". So many authors complain about marketing, seeing it as conflicting with their creative work. In this session, Orna Ross argues that this is a misunderstanding and that book marketing is just another form of communication with potential readers. The key to creative marketing is to align the words inside the book(s) with the messages you're sending out to the world. This session guides you through, by going deeply into your motivations for writing and applying the same seven stages of the creative process you go through in writing your books to your marketing and promotion. This session has four segments: Passion, Mission and Books. You and Your Money. The Difference Between Marketing and Promotion. Reaching Your Reader. The real key relationship is your relationship with your words obviously, but also and equally your relationship with your reader, and what they are seeking in the world and how you two connect imaginatively. And it really is a magical transaction, that connection across time and space and we are in service to that as authors. And the key to selling your books without selling your soul is to put your attention on the reader and what you are offering. Orna's session is accompanied by a free download of her book, How Authors Create Money and Meaning, a workbook, a work, rest and play book. You will get most out of this session if you download her book and you can go through the various exercises, some of which she will be referring to as we go through this presentation. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#58: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young. Summary of our Ask ALLi Self-Publishing Member Q&A Topics: Q: What are the recent changes to Amazon Reviews Q: What are the benefits of publishing on Amazon News about our new ALLi guidebook "How to get your Self-publishing book into bookstores" Q: How to expand your product line from ebooks into POD (Print-on-Demand) books Q: What issues is Amazon's new reporting dashboard having Q: How and why to publish in a series Q: Why should authors buy their own ISBNs Q: How to publish via aggregators like Draft2Digital and Smashwords Q: What are the financial benefits of ALLi Membership. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. Connect with David on Twitter @DavidPenny_ ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers. Connect with Debbie on Twitter @DebbieYoungBN

Ep#57: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Orna Judging the Amazon Storyteller competition AskALLi's Getting your Self-Publishing Book into Bookstores publication update The new AskALLi Broadcast schedule and presenter changes Working with a writing coach Creative non-fiction techniques New book covers and Go Creative logos A summary of the Dublin Writers Conference How to Market a Book Third Edition publication schedule from Joanna Using dictation to improve punctuation How the length of your manuscript impacts audiobook sales Audiobook news from Draft2Digital ACX global updates Vanity Publishing discussion IPR License and Rights Multi-Currency pricing at PublishDrive Amazon's new smartphone. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#56: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn. Each month Jay and Michael will share self-publishing tips for each segment of the author journey, including: writing, design, book cover design, book production and distribution, marketing and promotion, and how to set up and maintaining your indie author platform. In this introductory session our hosts chat about their indie author experience with fiction and non-fiction, and the layout of this new ALLi broadcast. Each show would feature one of the stages of self-publishing as its primary topic, and this topic would be supplemented by first hand experience from both presenters and other topical news items that have happened in the previous month that are relevant to beginners. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your show hosts: Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn

Ep#55: Orna Ross & Joseph Alexander answer members' questions on writing, publishing and promoting books. Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members' questions. This month's special guest is non-fiction indie authors Joseph Alexander who built his Fundamental Changes guitar series into a instantly recognizable author brand. Find out some of the secrets of his success, and listen in as he and Orna answer self-publishing questions posed by our ALLi Members. Here's the self-publishing questions asked and answered this month: Q: I hear other authors say that promoting non-fiction is easier than promoting fiction, but my efforts aren't working for me - what am I doing wrong? Q: I'm publishing a comic self-help book, can you help me with a basic low cost marketing plan, or one that is free to implement? Q: Are Amazon Ads a good option for indie authors? Q: What is the best approach for Facebook Advertising. Should I be promoting my Facebook page, my book, or a Facebook post? Q: I'm still confused about the benefits of using Amazon CreateSpace and IngramSpark to produce and distribute my POD book? Also do I need to buy my own ISBNs or can I use the free CreateSpace ISBN on IngramSpark? Q: I've heard rumors about Amazon Imprints (Amazon Publishing) and that Amazon will eventually only sell books that have been published under their imprint. Do you think this will happen? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss Joseph Alexander has been a guitarist and expert music tutor for over 20 years. His tuition books are published in four languages and have sold over 200,000 copies to widespread critical acclaim. Recently his books passed $1,000,000 in revenue and he is currently writing a guide book to self-publishing for authors. He is currently writing and publishing cutting edge-material that breaks down the barriers between learning and playing the guitar.

Ep#55: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Money and Creativity Where Readers Convene Amazon Buy Button How to Market a Book – 3rd Edition Choosing a Self-Publishing Service KDP Categories Dublin Writer's Conference What Penn pages are selling? New Amazon Charts Attention Economy Indie Author Fringe Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#54: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Money and Creativity Where Readers Convene Amazon Buy Button How to Market a Book – 3rd Edition Choosing a Self-Publishing Service KDP Categories Dublin Writer's Conference What Penn pages are selling? New Amazon Charts Attention Economy Indie Author Fringe Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#53: Orna Ross and Paul Teague answer members' questions on writing, publishing and promoting books. Each month Orna Ross and a special guest answer Alliance of Independent Authors (ALLi) Members' questions. This month we're welcoming Paul Teague into the hot seat to talk about a series of videos he's created especially for ALLi. And to answer our members' latest, most pressing questions with Orna. Our monthly Ask ALLi broadcasts are an ideal way to keep learning about being an indie author and the skills you needed to become a successful self-publisher. Here's the self-publishing questions asked and answered this month: Q: I'm printing and distributing through Ingram Spark. What's the best way to set up returns? Q: Amazon has it's own imprint. Will they end up only selling books from Amazon Publishing and and ignore Indie Author's books? Q: What are you three top tips for using LinkedIn to develop your author brand? Q: I have a wordpress website hosted on Bluehost, where can I host a test site so that I can design it before I publish? Q: I'm setting up my own imprint to publish my own books, and considering using it to publish books by other authors. What can I do to create a solid business plan? Q: Can an ISBN owned by my imprint be placed on a book written by somebody else, with me as a publisher? Q: What are the minimal submission guidelines I need to write in order for them to be legally binding on both sides? Q: How do I set industry standards for setting up my financial business models for my imprint? Q: When I publish other authors under my imprint, who takes care of the marketing? The author or the publisher? Q: My book is with Bookbaby for distribution. I've written a self-help book, and want to know how to find marketing plan help. Q: ISBN - do I need the name of a publisher in order to fill out the ISBN application. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About Your Hosts: Paul hosts the Self-Publishing Journeys Podcast which features discussions with other indie authors who talk about their approaches for self-publishing and reaching readers using inventive strategies that work. He also runs the Self-Publishing Academy, which is a simple, step-by-step, jargon free guide to self-publishing your book. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#52: Orna Ross and Mark Dawson answer members' questions on writing, publishing and promoting books. Mark also answers the question, is paid advertising right for you Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members' self-publishing questions. This month's special guest is Facebook advertising expert Mark Dawson, and this session was recorded live during London Book Fair. As well as being a best-selling author, Mark is the powerhouse and frontman behind The Self-Publishing Formula, which provides authors with tried and tested methods to self-publish and reach more readers. He started using Facebook Ads to increase his mailing list sign ups and boost his own sales figures, and a couple of years ago he turned that knowledge and expertise into his first "Facebook Advertising for Authors" course. Today he's sharing insights about Facebook advertising, but also covering the new kid on the block, Amazon Ads. Amazon Ads vs. Facebook Ads Q: Are you better to spend your money boosting a post on Facebook? Q: I once heard that Mark would rather have a mailing list sign up than a sale, how can that make sense? Q: I have standalone books (not in a series) will Facebook Ads still be effective for me? Q: Should I do sponsored or keywords Facebook Ads? Q: How do you scale your book advertising success? Q: How may keywords are optimal on your Amazon Ad? Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#51: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Orna and Jo are back from travels (in San Francisco and New Zealand) and they discuss the international scene and what they experienced while touring The latest report from Author Earnings. News of Kobo Plus launching in the Netherlands The purchase of Bookouture by Hachett The importance of author self-empowerment. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#50: Orna Ross and Joel Friedlander answer members' questions on writing, publishing and promoting books. Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members' self-publishing questions. This month's special guest was self-publishing pioneer Joel Friedlander. "Self-publishing gives you an opportunity to change the world, one reader at a time, but you have to treat your work with the respect it deserves." "Keep learning and don't give up, book publishing is a marathon, not a sprint." Our monthly Ask ALLi broadcasts are an ideal way to keep learning about being an indie author and the skills you need to acquire to become a successful self-publisher. Here are the topics we covered: Author Collaboration. FREE Writing Technique. How important is it that non-fiction copy editors have familiarity with the topic they're editing? Will the new Amazon KDP Paperback service replace Createspace? How do we find a publicist we can trust? What is your experience with Bookbaby? Good, bad, or indifferent? The strategy of using Amazon and IngramSpark together, and what direction to take on my ISBNs. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This ALLi Member Q&A podcast is one of four regular shows, which include an an Advanced Salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#49: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. Topics discussed this week include: Orna and Jo are back from travels (in San Francisco and New Zealand) and they discuss the international scene and what they experienced while touring The latest report from Author Earnings. News of Kobo Plus launching in the Netherlands The purchase of Bookouture by Hachett The importance of author self-empowerment. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss Orna Ross and Joanna Penn launch the first episode of their Self-Publishing Salon. This month we welcomed the launch of our Self-Publishing Salon with Orna and Joanna. Usually this duo hosts our month Ask ALLi Q&A event to answer Member's self-publishing questions, but this Salon has a new format and instead of answering Member questions, they're having a conversation about what's going on in the publishing industry and about their own indie author events and experiences. Whereas our month Ask ALLi Q&A is aimed at emerging and experienced indie authors, the topics discussed in our Salon events will be skewed towards the more experienced authors who have already mastered industry terms and are familiar with the basics of self-publishing. Topics discussed this month are Digital Book World, The Data Guy, ISBNs, Audio books, Niche Markets, Box Sets, Pronoun, Microsoft, and Kobo. Visit our Membership site: http://allianceindependentauthors.org Visit our Self-Publishing Advice Centre http://selfpublishingadvice.org

Ep#48: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Dan Blank In this interview with David Penny of ALLi, Dan Blank discusses the psychology of writing, how to find alternative outlets for your books, and how writers can use available resources to research their reader audience. Selling a book is a business. It doesn't mean that the process of writing your book has to be approach as a business, but when it comes to reaching readers you need your business head on. In this podcast we share how to: Make the most of Amazon and Goodreads. Create valuable Connections. Leave yourself a planning window. Consolidate Newsletter Research. Plan using Baby Steps. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#47: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Each month, Joanna and Orna answer Members' self-publishing questions during our regular Ask ALLi event. If you missed our live Q&A session you can watch the video and listen to the podcast here. We've also included a summary of the questions that were asked and answered this month. How do you assert copyright if you're intending to self-publish under a pseudonym? And how does this pseudonym link back to the real-life person? How can you benefit from Foreign Rights requests but protect yourself from potential scams? I'm close to publishing my first novel. I'm confused about the ISBN, what pricing should I ask my designer to put on my book's cover? If I'm publishing via Amazon for Kindle, can I also publish via other services like Ingram Spark and Lulu? I'm having trouble getting PR opportunities for my books. How can I find a publicist? Listen to Orna and Joanna as they provide updates on the exciting activities planned for their author brands for 2017. There are also continual updates to existing ALLi guidebooks and plans to create new self-publishing ALLi tools throughout the year. Time waits for no ... indie author. Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#46: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Each month, Joanna and Orna answer Members' self-publishing questions during our regular Ask ALLi event. We've also included a summary of the questions that were asked and answered this month. Is there an advantage to using both Create Space and IngramSpark, and why, does one offer something the other one doesn't? Should you purchase your own ISBN numbers, even if the first book is an e-book? And if someone submits a PDF to Ingram, do they generate an ePub, should you use IngramSpark for e-books? I'm finding it hard to get any writing done with so many tasks. Any tips for that? I write music based fiction or many books in my series follows series or songwriters and includes lyrics I've written. I want to bring other named titles and songwriters/singers into this story line. Is it legal to do this? I've bitten a bullet, commissioned an audio version of my first book. What advice do you have about going wide or exclusive with Audible bearing in mind different royalty rates and contract terms? How long before you publish should you start your marketing plan? I don't have time to write and schedule my own Facebook ads, can you recommend someone to do this for me? What is your advice to a first time author with one book hitting the market in the next few months, does KDP Select make sense as a strategy or does that set up KU reader expectation that your remaining books will be free? What is the best way to make a review e-book copy of your book from a word document? What are some of the innovative ways Indie authors of YA are attracting young readers? Are those authors also targeting adults and if so what is the strategy? I have an edited manuscript, I plan to self-publish, what is the next step to get me from computer to bookstore? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#45: In this insightful Indie Author Fringe podcast, Jane Friedman takes us through seven critical elements that are foundational for any author who is serious about their writing career. I've summarised some of the key takeaways that resonated with me, but listen to this broadcast yourselves to delve into the subject in greater detail. Have your own Website. Make sure your website is mobile friendly. Have consistent bios on social media and website platforms. Improve the imagery and videos you use. Explore your entire demand curve. Mine information that is useful to connect with readers. Make important Marketing efforts trackable. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#44: Indie Author Fringe Highlight with Joel Friedlander and Nick Stephenson. As authors, we all know the role that social media plays in our ability to connect with readers, but the most beneficial ways of establishing a 1:1 relationship with your potential customers is via your email list. Start your list building early: Between them, Joel and Nick have lots of indie author and self-publishing knowledge and expertise, and although their email marketing approaches may differ, they both agree authors need to establish their email list as soon as they start their indie author journey. This is the most crucial factor in your long term success as an author. Not only is it the ideal way to establish a direct line of communication with your readers, but it provides an opportunity to cultivate relationships, it extends your reach and exposure, and helps you raise awareness for your books (or other products). Size doesn't matter!: When it comes to lists, size doesn't matter. What's important is the quality of your list, and how responsive your email contacts are to your communications. Your goal is to compel your list to act, even if it's in their self-interest (e.g. downloading a free book). The concept of permafree is a well known way of using your book as a promotional tool, but you don't have to give a book away to have it working on your behalf. Nick includes a large graphic at the front and back of each of his books, offering a free download to anyone who joins his list. Other topics covered: How to attract traffic to your website. Engage with your Audience. Use your Writing Skills to build your email List. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#43: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Each month, Joanna and Orna answer Members' self-publishing questions during our regular Ask ALLi event. We've also included a summary of the questions that were asked and answered this month. Q: I'm investing in editors for my first book, do I send to multiple editors one at a time? Q: What's the difference between trade paperbacks and mass market paperbacks? Q: What are the different book cover design considerations when you're planning an ebook and print book launch? Q: Are Amazon getting rid of the Table of Contents in their books, and when I upload my book, what should I choose for the DRM (Digital Rights Management) setting? Q: I've been offered a contribution-based publishing contract – what are your thoughts on these types of agreements? Q: I'm trying to avoid losing money with my book launch, and am considering a Book Launch service to help me learn the process. Q: How to I go about finding an agent that will represent my subsidiary rights? Q: At what point does an author's social media following grow organically? Q: I have 1 book out / 10 books out. How should I adjust my marketing activity for these two different approaches? Q: Has ALLi got an insider contact at Amazon, like Andy for Ingram Spark? Q: Can you upload to KDP and make your book available to pre-order? Q: I used a free ISBN when I released via Createspace. Can I release via Ingram Spark with a different ISBN? And should I even bother with Ingram Spark? Q: What are the most important decisions an indie author has to make to transition from writing as a hobby to an authorpreneur? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#42: Indie Author Fringe Highlight with Kathy Meis All too often, great books launch into silence. Why? There is no plan in place to give the book a fighting chance. Today's book marketplace is highly competitive. You need to bring you're A-game not only on the craft side, but on the business side. In our latest Indie Author Fringe podcast, Kathy Meis from Bublish delves into the six crucial steps that authors need to take before launching their book. Kathy starts off by talking about the foundations of a successful book launch and the kind of mindset you need to have going into this to be successful. Then she takes a deep dive into the six crucial steps you need to do before you launch. Stop thinking of your book as a baby, and start thinking about it as a product. Launching a book is a business, and by following these 6 crucial pre-launch steps you will increase your chances of success: Step 1: Research audience and genre. Step 2: Line up reviews and interviews. Step 3: Set up a system for capturing email addresses. Step 4: Create a professional product. Step 5: Form a marketing support team. Step 6: Create a content and campaign calendar. It is a lot of work to be an indie author, but Kathy believes you will set yourself up for success if you implement these 6 crucial steps. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#41: Indie Author Fringe Highlight with Mark Coker from Smashwords Authors are in the midst of rapid and dizzying change, and Mark Coker, CEO of Smashwords, shares his insights about the "10 Trends Driving the Future of Publishing" in our latest ALLi podcast. Mark kicks off the podcast talking about his epiphany moment that helped to get Smashwords off the ground in 2008. Mark's company was at the forefront of of the indie revolution, and for those of you who aren't familiar with Smashwords, they're an eBook publishing platform that makes it fast, free and easy to publish and distribute your books. At the time of recording, Smashwords features 400,000 books from 115,000 authors and small independent presses. Mark's discusses 10 key elements that are driving the future of publishing, and and how indie authors can can maximize their potential for self-publishing. Trend 1: THE RISE OF EBOOKS. Trend 2: The Democratisation of Publishing. Trend 3: Ebooks are Going Global. Trend 4: The Rise of Indie Authorship. Trend 5: Indie Authors are hitting all the Best Seller Lists. Trend 6: Previous stigma of being self-published is disappearing. Trend 7: A glut of high-quality low-cost books means it's becoming more and more difficult to reach readers. Trend 8: Amazon is exploiting this product glut. Trend 9: Kindle Unlimited is undermining the market in single copy sales. Trend 10: Indie Authors will write the next chapter in this industry's evolution. The power centre in publishing is shifting from publishers to writers. So as an indie authors you decide where, when, and how you're going to publish. It's the collective decisions of writers that will determine the course of the publishing industry, and really shape the industry for the next generation. It's a pivotal moment in publishing, and as an indie author you have the tools and the knowledge to publish with pride and professionalism. You also have the freedom to self-publish as an indie author, or go the traditional route. It's your choice. Mark is supportive of all the options available to writers, and only time will tell whether Amazon will strip indies of their independence. Are Amazon trying to control the supply of books? Mark believes that's true, but at the end of the day, Indies control the supply if they decide to to wield their collective power. So imagine twenty years from now. Imagine the future that you want and then make the decisions today that enable the future to come to fruition. Do your best to support a thriving and dynamic ecosystem of multiple competing retailers, by supporting all of the retailers that distribute your books. As an Indie author, fight for your right to be the captain of your own destiny. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#40: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Sean Platt and Johnny B Truant of Sterling & Stone believe the key to writing better is to write faster. Here they talk about their creative process, how planning helps authors to write a better story in less time, even if they're "pantsers", and their new story-planning app. A lot of indie publishing is frontier thinking. Sean and Johnny have been figuring the best way to approach their writing process, and in this podcast they share some lessons and techniques they've learned along the way. Here are three elements from this podcast that really resonated with me: Understanding your genre foundations. Know your characters. The importance of cover design for your readers, and you. Want to know why some books sell more than others? This information is out there and accessible to anyone who wants to take the time to understand their genre better. At the end of the day, if you want to sell more books, you have to write books that appeal to the genre's core audience. When Johnny and Sean first started writing together it was as simple Sean coming out with a very simple outline and then Johnny turning it into a book. Along the way, David Wright joined the writing team, and they developed a systematic way of writing together that allows them to establish core relationships with the characters. At the end of this process, there's enough information for each of the writing team to be able to picture the locations and know the characters. They have a connection with all of them, and this is one of the elements that allow them to write their stories faster. The Cover Design topic never gets old! But what was interesting was hearing about Sean and Johnny's writing process. For Book 1 in the Invasion series, they commissioned the book cover before they started writing, and it provided some creative inspiration for their story details. During their cover design discussion, Johnny and Sean also discussed the importance of genre conventions in the cover process. Yes we all want our book to stand out in our genre, but if you design against the established conventions, especially in the major genres, you may end up getting passed over rather than stand out. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#39: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. See allianceindependendentauthors.org for more details. Here's a summary of the questions and a brief synopsis of the answers in this month's Ask ALLi with Orna and Joanna (for more in-depth answers – you should watch the video or listen to the podcast): Q: What exactly makes a piece of fiction, Literary Fiction? Q: Should you use Scrivener to get your books accepted by distributors? Q: How can you generate an ebook review copy? Q: What's the difference between pre-orders and a soft launch? Q: What are the advantages of using both CreateSpace and IngramSpark for creating your POD print book? Q: Why does Joanna only use CreateSpace for her POD books, and not IngramSpark? Q: When you get really burned, how do you stay motivated enough to keep writing? Q: What is the best way to promote a novel that doesn't fit into a specific genre? Q: How useful is it to participate in KBoards? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#38: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Here's the questions posed to Orna and Joanna this month: Q: How did you find your beta readers and how many do you have? Q: What should I instruct an editor or line editor to look out for in my manuscript? Q: Past, Present or Future - which tense is most appropriate? Q: Is it ok to self-publish before you go to school? Q: I'm designing my own book covers. If I download photos from the internet, am I breaking copyright? Q: Is there funding to help an independent publishers? Q: Are Bookbub Ads and Goodreads Deals worth the effort? Q: Are review bloggers and guest blogging still a powerful marketing strategy? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#37: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Here's the questions posed to Orna and Joanna this month: Q: How would you define the difference between a non-fiction writers and a journalist? Q: In a previous Ask ALLi Joanna mentioned that she was moving from direct with Nook to Draft2Digital distribution, I thought the advice was that it was best to go direct? Q: When a book is finally finished… what is the right order for all of the follow up activities to get it to market? Q: Do you need to send hard copies to the British Library? Q: I have a new book I'm working on, Should it be completed before I decide on a company to do the ebook formatting? Q: What is the current best practice on formatting? Q: What's your input on Amazon Affiliate accounts? Q: My book is written and produced, what is the best way to market it? I've been approach local books stores and TV stations, as well as local historic societies. Q: My illustrator is having problems uploading my book to Amazon, who can I contact for uploading to Amazon? Q: I'm on my first book. My first publishers when out of business and I accepted their replacement publisher. How do I take my published book to a new printer and create an ebook? Q: As a new authors about to engage an editor and proofreader, I have concerns about sending copies to people I haven't met. Can I protect against this piracy and copyright infringement? Q: I'm considering engaging a book publicist, what advice do you have? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#35: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Kinga Jentetics & Orna Ross In this live 20 minute presentation from BEA, Orna Ross and talks with Kinga Jentetics of PublishDrive about book distribution world wide. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#32: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Amie McCracken & Orna Ross In this live 20 minute presentation from BEA, editor, book designer and indie author Amie McCracken outlines how to get your first draft down in six months. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#31: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Kieffer Brown & Orna Ross In this live 20 minute presentation from BEA, Kiffer talks about the qualities and strategies that are non-negotiable for indie authors. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#30: Indie Author Fringe Highlight with Joni & Jerusha Rodgers and Orna Ross In this live 20 minute presentation from BEA, mom and daughter ghostwriting and editing team, Joni & Jerusha Rodgers, explain how story works - in your books and in the words you write around them. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#33: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Kim Bookless & Orna Ross In this live 20 minute presentation from BEA, Orna Ross and Kim Bookless talk about how their respective organisations serve the needs of indie authors and can help you write and sell more books. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#34: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Bryan Cohen & Orna Ross In this live 20 minute presentation from BEA, author and copywriter Bryan Cohen explains how you can optimize your sales pages to get more readers to buy your book. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.

Ep#36: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Penny Sansevieri & Orna Ross The secret to sustaining a successful author career is the connection you make to your fans. Join Penny C. Sansevieri, Founder and CEO Author Marketing Experts and Orna Ross, Director, Alliance of Independent Authors — both bestselling authors and publishing experts, learn how to identify and reach your ideal readers, turn them into superfans and how to ignite those fans so they are ones promoting your work. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#29 : Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Orna Ross Want to boost your sales? Who doesn't? In a panel session recorded live in the Author HQ at London Book Fair, ALLi Director Orna Ross interviews two bestselling indie authors and sales gurus, Mark Dawson and Joanna Penn, together with ALLi's literary agent Toby Mundy about how to go beyond selling ebooks in your home territory. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#28: Orna Ross and Joanna Penn answer members' questions on writing, publishing and promoting books. Here's a summary of the questions in this month's Ask ALLi with Orna and Joanna: Q: What should you do when you feel badly served by a self-publishing service provider? And do you have a list of book formatters? Q: How do you create front matter and chapter headings, so that they look good on Kindle? Q: What company would you recommend for a Non-Ficiton Hardback? Q: There's still so many really bad Indie Book Covers, do you think they'll every become a thing of the past? Q: Is there any good tools out there that can help you chart the months leading up to a book release? Q: I'm publishing a book about rural libraries in Zimbabwe, how can I have them published widely? Q: Once you've self-published, what would it take to get an agent interested? Q: How can I get estimates of adding illustrations to my KDP file? Q: Should manuscripts be proof-read after you've completed the interior book layout? Q: Do I own rights to my book cover designs? Q: Do I need a separate ISBN for my audio format? Q: How long does it take for Amazon to price match my book price after I've reverted from a free price-point? Q: What are your thoughts about Archway? I'm looking for assisted publishing for a memoir. Q: I have a signed contract with Matador to publish and market my book. What should I beware of, and what should I do myself? Q: Should I do a book tour to actual physical books stores, or pay for an online blog tour or a publicist? Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish. About your hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss