Little Moons: how to become an overnight success - in 12 years, with Co-Founder Vivien Wong
Little Moons Co-Founder Vivien Wong on how her business grew from 7 to 27 million in revenue in just two years after the company went viral on TikTok.
Audio is streamed directly from the publisher (chtbl.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Going viral is something many businesses would kill for but having to scale up your business to meet rocketing demand is not easy.
Little Moons makes mochi ice cream, a type of Japanese rice cake with an ice cream filling. Vivien Wong co-founded the business with her brother in 2010 after spending two years developing the product with her father in her parents' bakery. Over the next decade the company grew steadily and surely, until the company went viral on TikTok during the pandemic and sales suddenly rocketed. However, after being hit by supply chain woes and Brexit, they had hardly any stock left to meet the demand.
Listen to find out how they got through it and grew their revenue from 7 to 27 million in just two years.
--
Sponsors
Vorboss - get better internet: https://vorboss.com/secretleaders
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders
--
Newsletter
Sign up here: https://secretleaders.email/
You can find our historic newsletters here: https://www.secretleaders.com/episodes