How I failed: Not knowing when to accept defeat, with Mark Joseph
Testify was a digital marketing agency with clients including Universal, the Mobo awards and Wonderbra, but Founder Mark Joseph says they failed because they made their process too complicated.
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Show Notes
Before Mark Joseph founded his current marketing agency, Vouch Global, he experienced failure with another agency called Testify Digital. Their clients included brands like Universal, Wonderbra, Shock Absorber and Lenovo. He loved the projects they came up with, including the world’s first award judged on social media for the Mobo Awards. They got to £1m in revenue and Mark ran the company for five years before he reached the point where he felt he had to walk away.
So, what went wrong? Listen to find out.
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