How I Failed: death threats and journalists knocking on the door after growing too fast, with Matt Kelly
Matt Kelly's neon sign brand grew stunningly fast, which made its fall all the more remarkable
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Show Notes
Matt Kelly, the Founder of Spacegoods (really cool company btw) experienced one of the fastest rises and falls with a bootstrapped business we’ve ever seen.
He grew Neon Beach, a DTC neon sign brand, to £7m in revenue in a year. He got to £10m in 18 months - from his bedroom, in lockdown - basically just him, his laptop and freelancers.
But then he made one big mistake which cost him more than this business.
What the hell happened?
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