Allison Statter and Sherry Jhawar: Co-Founders of Blended Strategy Group and Nez
Allison Statter and Sherry Jhawar founded Blended Strategy Group in 2015 as a celebrity and influencer marketing agency, and since then, the company has evolved to include services in integrated marketing, PR, social media, and more. They continue to build brands at Blended, but just last year, they also set out to create their own: a line of aluminum-free deodorant called Nez. But before Statter and Jhawar were teaming up to disrupt multiple industries, their careers looked a bit different. After graduating from Harvard Business School, Jhawar went on to be a founding member and the head of global marketing at the lip balm company EOS. Meanwhile, Statter was working at Azoff Music Management, managing artists such as Jennifer Hudson, Jewel, and Mariah Carey. While working together to book celebrity talent for EOS, the two realized they could create magic if they joined forces.
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Show Notes
Allison Statter and Sherry Jhawar founded Blended Strategy Group in 2015 as a celebrity and influencer marketing agency, and since then, the company has evolved to include services in integrated marketing, PR, social media, and more. They continue to build brands at Blended, but just last year, they also set out to create their own: a line of aluminum-free deodorant called Nez. But before Statter and Jhawar were teaming up to disrupt multiple industries, their careers looked a bit different. After graduating from Harvard Business School, Jhawar went on to be a founding member and the head of global marketing at the lip balm company EOS. Meanwhile, Statter was working at Azoff Music Management, managing artists such as Jennifer Hudson, Jewel, and Mariah Carey. While working together to book celebrity talent for EOS, the two realized they could create magic if they joined forces.