Second in Command: The Chief Behind the Chief with Cameron Herold

Today's episode of the Second in Command podcast is a recast of an episode of the BiggerPockets podcast, hosted by Brandon Turner. The episode features a real-life coaching call between Cameron and a BiggerPockets member and CEO of New River Valley Real Estate LLC, JB Klein. The focus of the discussion is managing rapid business growth and crafting a clear, effective vision for the future. Brandon emphasizes the significance of Herold's book, "Vivid Vision," which played a pivotal role in shaping his own business trajectory.During the coaching call, Cameron Herold advises JB, a real estate entrepreneur experiencing fast-paced growth, on various aspects of business development. Cameron stresses the importance of working smarter, not harder, and the necessity of developing a vivid vision for one's company. He guides JB through envisioning his business in the future, discussing aspects like team composition, operational strategies, and core values. This future-focused approach is designed to align JB's current decisions with his long-term business objectives, highlighting the importance of honesty, quality, personal development, and efficient teamwork.During the conversation, they dive into practical strategies for business growth, including the delegation of tasks, building effective banking relationships, and the importance of investing in personal and team development. Cameron also stresses the importance of aligning learning with current business needs and focusing on tasks that offer the highest return. JB's vivid vision involves a future where his business not only excels in real estate but also contributes significantly to the community, especially supporting veterans. This vision encapsulates Klein's aspirations for a legacy that extends beyond financial success to meaningful community impact.Enjoy!In This Episode You'll Learn:The critical role a clear, vivid vision plays in managing and sustaining business growth.Efficient business scaling and the importance of focusing on strategic growth rather than operational tasks.Tips on hiring practices, team leadership, and fostering a culture that aligns with your business vision.How your business can not only achieve financial success but also make a meaningful impact in the community.Strategies for dealing with banking relationships and financing in the real estate sector.How core values like honesty, quality, and personal development can shape your business practices and reputation.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron Herold is joined by Clay Spitz, COO Alliance member and Chief Operating Officer of Chief Outsiders, a company offering fractional Chief Marketing Officer services. Clay and Cameron discuss the unique value of understanding the lifetime value of a customer and aligning marketing strategies accordingly. They look at the importance of customizing marketing approaches for different customer segments and avoiding "random acts of marketing." Chief Outsiders, with its team of over 100 seasoned CMOs, specializes in propelling growth for mid-sized companies by providing experienced leadership in marketing and sales.They also touch on the cultural aspects of Chief Outsiders and how they attract top marketing and sales executives. Clay highlights the importance of building a company culture that facilitates learning and collaboration, fostering an environment where executives can do the best work of their careers. He shares insights into managing creative talent effectively, stressing the need for aligning creative ideas with the company's strategic goals. Clay and Cameron explore the intricacies of managing offshore talent and ensuring cultural alignment for successful outcomes.They also discuss evolving roles in the corporate world, including the emergence of Chief Revenue Officers, and the importance of understanding customer needs and market dynamics, especially post-COVID. Clay reflects on his career journey, advising young professionals to be open to opportunities and listen to mentors. He stresses that understanding one's strengths and being adaptable are key to a successful career.Enjoy!In This Episode You'll Learn:How to calculate the lifetime value of a customer and align your marketing strategies to maximize profitability.How fractional Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from Chief Outsiders can drive growth in mid-sized companies.The unique culture at Chief Outsiders that fosters learning, collaboration, and enables executives to deliver their best work.The challenges and strategies for managing offshore talent, ensuring cultural and strategic alignment for successful outcomes.Clay's personal journey and learn why being open to opportunities and adaptable is crucial for career success.How to determine the right amount to invest in marketing based on the desired growth rate and customer acquisition costs.And much more...Resources:Connect with Clay: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Neal Conlon, host of the Press Forward and Neal podcast. Cameron shares his remarkable journey, highlighting his achievements that include authoring six books and establishing the COO Alliance. They discuss Cameron's formula for success, which emphasizes the combination of focus, faith, and effort. Cameron talks about the importance of maintaining a high degree of focus in business, ensuring confidence in oneself and one's team, and the necessity of putting in substantial effort. This formula is instrumental in achieving predictable success, as it multiplies the potential outcomes. He offers practical examples, demonstrating how even a seemingly high individual score in each category can still result in a moderate chance of success, thus underscoring the need for near-perfection in all three areas.Neal and Cameron also explore the evolving role of COOs and the importance of adapting leadership styles to different stages of business growth. Cameron shares his experiences, particularly from his time at 1-800-GOT-JUNK, emphasizing the need for COOs to complement the CEOs' strengths and weaknesses. He discusses the establishment of the COO Alliance, its genesis, and its objective to provide a platform for COOs to learn and grow. They also touch on leveraging AI in business, efficiency, and the criticality of high-performance relationships in personal and professional realms.Enjoy!In This Episode You'll Learn:The Importance of having diverse experiences in shaping a successful career.How Cameron's unique formula for success - 'Focus times Faith times Effort' - multiplies outcomes and why high scores in all three areas are crucial for substantial success.The dynamic role of a COO and how it adapts across different stages of a company's growth.The necessity of adapting leadership styles to suit different situations and team needs, a key skill for any executive or manager.The importance of embracing and integrating AI into business practices for staying competitive.The creation and mission of the COO Alliance, and how it serves as a crucial resource for COOs around the globe.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron is joined by Jamal Al Awadhi, the COO of WiO UAE, a platform bank based in Abu Dhabi. Wio Bank represents a paradigm shift in banking as a platform bank, deeply rooted in digital innovation and strategic growth. Jamal, with his rich background in marketing and strategy, brings a unique international perspective, having studied in the U.S. and marrying into a Canadian family. His leadership style, honed by working with three executive coaches, focuses on strategic priorities, innovation, and cultivating effective teamwork, which are pivotal in navigating Wio Bank through its rapid growth phase.Cameron and Jamal discuss the challenges of establishing a new bank in a traditional industry, particularly in a highly regulated environment like the UAE. Jamal discusses how Wio Bank navigated these challenges, emphasizing their digital-native approach, which contrasts the conventional brick-and-mortar model of traditional banks. He talks about building trust with customers in a digital platform, highlighting the importance of strong shareholder support and the power of word-of-mouth in growing their customer base. Jamal shares his vision for WiO Bank and personal insights on leadership. He discusses the balance between strategic oversight and operational management, the importance of team support and resilience, and the adaptability required in a fast-paced, high-growth environment. His personal journey of continuous self-improvement and his unique approach of working with multiple coaches for diverse perspectives is a testament to his commitment to leadership excellence. Jamal also offers advice to young professionals: to trust the process and understand the importance of assertiveness without conflict.Enjoy!What You'll Learn in this Episode:How WiO UAE is challenging the traditional banking landscape with its innovative platform bank model.Jamal’s leadership style, as well as the challenges and rewards of leading a bank through a period of significant expansion and change.The value of diversity in building a business that caters to both local and global markets.The balance between technological innovation and maintaining a human touch in customer interactions.The complexities of launching and growing a new bank in a highly regulated environment.Strategies for fostering resilience and adaptability in teams, especially in a high-growth and fast-paced business environment.And much more...Resources:Connect with Jamal: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a little special. It's an example of one of Cameron's platinum coaching calls, in which he addresses the dynamics of workplace communication and project initiation, focusing on the interaction between two archetypal roles: a CEO, Nick, and his COO, Lacey. Cameron emphasizes the importance of understanding individual work styles, especially in how different people start projects. He notes that Lacey, in her role, tends to ask numerous questions to grasp the full scope of a project, covering aspects like who, what, when, why, how, budget, and priorities. This approach however, frustrates Nick, who perceives her thorough questioning as argumentative rather than an attempt to understand his vision. Cameron points out that while Nick has been mulling over the project internally and expects Lacey to immediately catch up, she requires detailed information to begin work effectively.To address such disparities in work styles, he suggests that everyone in leadership positions should complete the Kolbe A profile – a tool that helps in understanding how individuals initiate projects. He presents the differences in Kolbe scores between himself and Lacey as an example, highlighting that these scores reflect their distinct approaches to project initiation and management. Cameron suggests using these various personality profiles at least once a year to foster better understanding and synergy within teams. He elaborates that CEOs, like Nick, often prefer quick summaries and bullet points rather than detailed reports, which contrasts with Lacey’s detail-oriented approach. Cameron also discusses the concept of 'fact-finder' in Kolbe profiles, which influences how people like Lacey start projects by gathering extensive information. On the other hand, CEOs often think in approximations and prioritize momentum over precision. Cameron explores the concept of 'follow-through,' which is typically high in CEOs and revolves around establishing systems and processes before embarking on projects. This need for organization can clash with the entrepreneurial spirit of starting immediately and figuring things out along the way. He advocates for the Kolbe A profile not only as a tool for understanding but also as a means to facilitate effective collaboration, akin to relationship counseling. He also touches upon the cyclic nature of marketing and operations in businesses, observing that a focus on marketing leads to operational efforts, which then slow down marketing activities, creating a cycle that can affect business flow.Enjoy!In This Episode You'll Learn:How different individuals, like CEOs and COOs, approach project initiation and management, and the need to recognize and respect these differences for effective collaboration.Why thorough questioning at the start of a project is crucial for effective execution, despite misunderstandings it may cause with those who prefer a more direct approach.The utility of tools like the Kolbe A profile in understanding how different team members initiate projects, and how this can enhance team dynamics and productivity.Strategies for tailoring communication to suit different personalities within a team, such as providing concise summaries for quick decision-makers and detailed reports for those who prefer in-depth information.The significance of 'Follow-Through' in high-ranking roles, which involves setting up systems and processes before starting projects, and how it contrasts with an entrepreneurial mindset.The cyclical nature of marketing and operations in businesses, and the importance of continuous marketing efforts to maintain a steady flow of work and revenue.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron Herold is joined by Scott Buchanan, COO of Bitcoin Depot as they discuss the evolution of Scott's role from a finance-focused position to overseeing various departments. They explore the importance of building trust with team managers to effectively delegate responsibilities. Scott reflects on his journey with Bitcoin Depot, noting the company's growth from a startup to a major player in the Bitcoin ATM market, serving underbanked communities and providing an alternative to traditional exchanges. He also touches on the challenges and learning experiences encountered during the company's transition to a publicly-listed entity on NASDAQ.Cameron explores the strategic decisions and partnerships that have driven Bitcoin Depot's success, particularly the significant partnership with Circle K. Scott details the process of securing this pivotal relationship, as well as the importance of educating potential partners about the benefits of Bitcoin ATMs and navigating competitive bidding processes. He also discusses the company's profitability strategy, avoiding external funding by focusing on generating revenue from the start, and the company's plans for future growth, including potential acquisitions to consolidate their market position.Cameron and Scott also discuss Bitcoin Depot's approach to market education and targeting consumers. Scott explains that their marketing efforts are focused on reaching those already interested in purchasing Bitcoin, leveraging the visibility at the bottom of the sales funnel. He shares insights on the operational and logistical aspects of managing a vast network of Bitcoin ATMs, including dealing with compliance, site selection, and cash logistics. Finally, He also offers personal reflections on his growth as a COO, stressing the value of diversifying skills and being open to learning from various business areas.Enjoy!In This Episode You'll Learn:The importance of building trust with team managers for effective delegation.Bitcoin Depot's growth and how they cater to the underbanked with Bitcoin ATMs.The challenges and opportunities of transitioning to a publicly-traded company on NASDAQ.The competitive bidding process and educating potential partners about the Bitcoin ATM industry.The importance of robust internal processes and compliance in a volatile industry like cryptocurrency.Scott's journey of learning and adaptation as a COO in a fast-growing company, as well as the value of skill diversification and continuous learning in leadership roles.And much more...Resources:Connect with Scott: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today’s episode of the Second in Command podcast, Cameron Herold is joined by Kim Roberson, COO of Nelson Elder Care Law and a COO Alliance Member, as she shares her journey and insights into effective leadership and organizational growth. Known for her expertise in identifying and nurturing talent, Kim emphasizes the importance of aligning individual growth with organizational objectives. Her approach centers not just on finding the right people but also on fostering their development, whether it’s within the firm or beyond.Kim’s leadership philosophy has been instrumental in Nelson Elder Care Law’s remarkable growth, including a doubling of the company’s size during her tenure. She also made a strategic move from HR to COO within two years. The firm, under her leadership, focuses on providing comprehensive elder care legal services, distinguishing itself in estate planning and long-term care preparation. This focus on “preparing for life’s curveballs” demonstrates a unique approach to legal services, prioritizing clients’ peace of mind and family well-being.Cameron and Kim discuss her leadership journey, offering valuable insights into effective team building and management in a rapidly growing company. Her experience transitioning a management team, integrating new roles, and maintaining a cohesive work culture amidst growth provides practical lessons for leaders and managers. They also explore the strategic use of the Entrepreneurial Operating System (EOS) in driving organizational focus and addressing key business challenges.Enjoy! In This Episode You’ll Learn:How Kim transitioned from HR to the COO role in just two years, with insights into navigating leadership roles within a rapidly expanding company.Identifying and developing the right people for a team and the importance of aligning personal growth with organizational goals.The role of strategic planning and adaptability in doubling the company size.The challenges of integrating a new management team, as well as tips for maintaining a cohesive culture during periods of significant change.How Nelson Elder Care Law utilizes EOS for focused growth and issue resolution.Strategies for gaining client trust and the significance of referrals in the legal industry.And much more… Resources:Connect with Kim: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today’s episode of the Second in Command podcast, Cameron chats with Bastian Bergmann, co-founder and COO of Solsten, an AI firm engaged in understanding human behavior in the digital world to power the future of customer experience. During the conversation, they explore the intricacies of managing globally distributed teams. Emphasizing the importance of good communication, proactive work ethics, and cultural sensitivity, Bastian highlights how these elements are vital for remote teamwork. He shares Solsten’s approach to fostering a cohesive culture despite geographical distances, including annual team offsites and encouraging cross-functional team gatherings. They discuss the revolutionary intersection of gaming and business strategy. Bastian illuminates how Solsten harnesses consumer insights to redefine customer engagement in the gaming industry. He discusses innovative strategies like product placement and interactive game integrations for brands, showcasing examples from companies like Burberry and Mountain Dew. He also offers a window into the future of digital marketing and consumer engagement, emphasizing the growing significance of the gaming platform in global business strategies.Bastian also reflects on his journey as Solsten’s COO and co-founder. He shares the foundation of his long-standing friendship and partnership with Solsten’s CEO, underscoring the importance of trust and effective communication in their professional relationship. He also offers candid insights into the challenges and rewards of entrepreneurship, including navigating venture capital and maintaining a balance between personal connection and professional growth.Enjoy! What You’ll Learn in this Episode:The importance of effective communication and proactive work ethics in remote teams.Strategies for fostering a cohesive culture despite geographical distances, like annual team offsites and regular cross-functional gatherings.The impact of cultural backgrounds on communication styles and the importance of mutual understandingInsights into how consumer engagement is being redefined in the gaming industry.The personal journey of being a COO and co-founder, as well as the role of trust and communication in co-founder relationships.The importance of focusing on building a profitable business versus solely relying on venture funding.And much more… Resources:Connect with Bastian: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In this episode of the Second in Command podcast, Cameron chats with Eric Ortiz, COO at Leveled Concrete. Eric oversees sales, marketing, and operations for the leveling and repair company, which is based in Texas. He has over a dozen years of experience in retail, finance, and construction, and has developed a strong entrepreneurial mindset. Eric is a member of the COO Alliance, a certified Lean Six Sigma Yellow Belt and an Extreme Ownership Foundation Course graduate, which enables him to implement best practices and continuous improvement across the organization. He also co-founded Concrete Rocket, a consulting firm that helps contractors overcome bottlenecks and grow sales at a faster rate than the industry average.Cameron and Eric discuss his remarkable journey from being a young, insecure sales rep to assuming the COO role at Leveled Concrete, offering valuable insights and lessons learned along the way. He emphasizes the importance of vulnerability, transparency, and being present in both personal and professional life. The conversation explores the power of embracing one’s true self and focusing on creating a positive work environment that fosters growth and success.They touch on various aspects of leadership, including the significance of knowing your “why,” personal growth strategies, and the challenges of maintaining a healthy work-life balance. Eric’s journey from a young, uncertain sales rep to a confident and compassionate COO is not only inspirational but also serves as a reminder that believing in oneself and fostering positive relationships are key ingredients for achieving success in both business and life. Enjoy!In This Episode You’ll Learn:How Eric applies the principles from Michael Gerber’s “The E-Myth” to create flexible, yet structured systems for business operations for adaptability and efficiency.The skills and mindset shifts required for the transition from sales rep to COO.The strategies behind scaling a business, from focusing on systematization to planning geographic expansion while ensuring operational consistency.Eric’s approach to personal and professional development, and how investing in team growth leads to overall business success.The challenges that come with rapid business growth, such as maintaining quality, system integrity, and team cohesion.How Leveled Concrete innovates in the concrete raising industry and its impact on customer satisfaction and business growth.And much more…Resources:Connect with Eric: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In this episode of the Second in Command podcast, Cameron chats with Bryce Keffeler, Managing Partner at Dew Wealth Management. Bryce discusses the company’s growth trajectory, crediting it to a harmonious blend of skills between the entrepreneurial CEO and his own operational expertise. Dew Wealth has seen a significant 5x growth over five years due to this strategic partnership. They discuss Dew’s niche approach to wealth management, likening their services to a family office for first-generation business owners, offering an array of financial services and acting as a virtual CEO for clients’ wealth management needs.Cameron and Bryce explore the importance of understanding problem statements to effectively handle the constant influx of ideas from entrepreneurial leaders like Jim Dew. Bryce details his method of framing problem statements to dissect and assess them before presenting potential solutions, ensuring that initiatives align with core objectives. This approach underscores a collaborative relationship with the CEO, fostering trust and minimizing micromanagement. Additionally, he touches on the transformation of Dew Wealth into an ESOP (Employee Stock Ownership Plan), which not only aligns employee interests with enterprise value but also provides a unique exit strategy for the founders without compromising the company’s fiduciary standards.Finally, Bryce reflects on his journey from corporate finance to wealth management, driven by a desire to make a more meaningful impact on individual lives. Growing up in an entrepreneurial family, he developed an early appreciation for financial literacy, which became a competitive advantage in his career. He shares insights on the power of networking and building relationships, offering advice to his younger self on creating opportunities through proactive engagement.Enjoy! In This Episode You’ll Learn:How Dew Wealth’s 5x growth over five years comes from a strategic partnership leveraging operational expertise and the CEO’s entrepreneurial vision.Why Dew Wealth operates similarly to a family office, targeting first-generation business owners and providing comprehensive financial services.Bryce’s method for managing numerous ideas by focusing on the root problem and developing aligned solutions.The collaborative relationship he has with the CEO, building trust and allowing for efficient operations without micromanagement.Dew Wealth’s transition to an ESOP, aligning employee interests with enterprise value and offering a beneficial exit strategy for the founders.Bryce’s personal career shift from corporate finance to wealth management, fueled by a desire for impactful work.And much more… Resources:Connect with Bryce: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today’s episode of the Second in Command podcast is a recast of a conversation between Cameron and Brad Johnson, host of the Elite Advisor Blueprint podcast. In this episode, Cameron shares his personal journey and philosophies, delving into various aspects of entrepreneurial success, personal development, and strategic business practices. He recounts his commitment to running a marathon, revealing not only his dedication to personal goals but also highlighting the discipline and structure he applies to both life and business. The conversation shifts from personal achievements to professional coaching, where he has been guiding entrepreneurs and CEOs, including notable figures like the CEO of Sprint and a monarchy in the Middle East. Cameron speaks extensively about the power of specialization and niche targeting in business, advocating for a focused approach rather than trying to appeal to everyone. He discusses his own experience in coaching, the value of his COO Alliance, and the importance of creating unique offerings like hiking trips for clients instead of traditional meet-and-greets. He further emphasizes the importance of strategic delegation and leveraging the gig economy, using personal examples of how outsourcing tasks, like design work on Fiverr, contributes to efficiency. Cameron also touches upon his experience with burnout and how it profoundly changed his view on work-life balance, reinforcing the necessity of carving out time for personal well-being alongside professional endeavors.Cameron reflects on his network’s impact on his net worth, stressing the significance of surrounding oneself with successful individuals for mutual growth and inspiration. He also discusses his books, such as “Meeting Suck” which aims to improve meeting efficacy within companies. Enjoy!In This Episode You’ll Learn:Cameron’s personal and entrepreneurial journey.The founding of the COO Alliance for second-in-command executives.The importance of specialization and niche targeting.Why strategic delegation and utilizing the gig economy is vital.Cameron’s experiences with burnout and the importance of work-life balanceThe importance of making connections with successful individuals for growth.And much more… Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Are you struggling to enhance your leadership skills to thrive in the entrepreneurial world?In this podcast episode, the Operations Manager of Cheeri Home and a member of COO Alliance, Talisa Young, shares her journey and insights into leadership.Talisa Young talks about various aspects of leadership, including servant leadership, dealing with imposter syndrome, and the challenges of managing a distributed team.You will also learn:how to create a strong company culture to pave the way for success in a startup landscapetransitioning from a corporate environment to an entrepreneurial worldfostering an environment for your team to succeedDon’t miss this episode that has the potential to harness your full leadership power.Enjoy listening! What You Will Learn In The Show:The concept of servant leadership and its role in supporting and empowering employees.Strategies for dealing with imposter syndrome and gaining self-confidence.We build and maintain a vibrant company culture in a remote work setting.Talisa approached the crucial first 90 days in a new leadership role.The importance of learning to say no and practicing self-compassion. Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today’s episode of the Second in Command podcast is a recast of Cameron’s conversation with Brandon Fong of the Beyond Curious podcast. They discuss the critical role of the COO, paralleling it with Cameron’s entrepreneurial evolution that includes childhood business endeavors and his impactful role at 1-800-GOT-JUNK. He advocates for comprehensive leadership training, as evidenced by his “Invest in Your Leaders” course which encompasses interviewing techniques and hiring strategies. Cameron’s early ventures, from trading coat hangers to his strategic leadership roles, illustrate the developmental arc of a successful executive.Brandon and Cameron discuss the dynamic between a CEO and COO, framing the COO’s role as an integral counterbalance to the CEO — implementing the vision with precision and fostering a synergistic partnership, often strengthened through innovative practices like “date nights.” Cameron outlines the transformative power of a “vivid vision,” an extensive blueprint for a company’s future that streamlines decision-making and aligns with organizational aspirations.They also discuss Cameron’s personal philosophy following his tenure at 1-800-GOT-JUNK, where he prioritizes life’s enjoyment, personal passions such as skiing, and a harmonious work-life integration. He introduces the unique concept of a personal “Operating Manual” for leaders, enhancing interpersonal dynamics within teams. Enjoy!In This Episode You’ll Learn:The COO’s role as a complement to the CEO, and Cameron’s journey to becoming the COO of 1-800-GOT-JUNK.The importance of leadership training, highlighted by Cameron’s course “Invest in Your Leaders.”The COO’s responsibilities in executing the CEO’s vision and nurturing a collaborative relationship.The concept of a “vivid vision” – a detailed plan for a company’s future that aids in decision-making and aligns with the company’s long-term goals.Cameron’s post-1-800-GOT-JUNK philosophy on enjoying life, pursuing passions like skiing, and balancing work with personal life.And much more… Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today’s episode, Cameron introduces Rodolfo Lanzagorta, a COO Alliance member from Mexico and COO of Linko. Rodolfo provides insights on the cross-border business dynamics between Mexico and the United States. He also shares his personal growth journey as a COO Alliance member and his transition from larger tech and consulting firms to a smaller entrepreneurial organization.Discover Linko’s fascinating history and gain valuable insight into Rodolfo’s decision to become part of this company. He reflects on his early days at Linko, including adapting his leadership style and cautious approach to integrate with Linko’s existing team dynamics. In addition, Rodolfo emphasizes the crafting of Linko’s 2026 vision. He also shares strategies to effectively decline ideas from team members without diminishing their enthusiasm or creativity.Tune in to this enlightening episode!What You’ll Learn in this Show:About Linko Tech Solutions and their expansion operations into the United States.Entrepreneurial growth and Mexico’s digital banking advancements. Challenges and opportunities for a Mexican company entering the US market.Adapting leadership style for a diverse team.The importance of preparation and support for changes in the organizational structure.Proper training of your employees on essential tools. Sales strategies for the financial services industry.And so much more… Resources:Connect with  Rodolfo Lanzagorta: LinkedIn | WebsiteSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In this episode of the Second in Command podcast, we’re featuring a conversation between Cameron and Roland Frasier, host of the Business Lunch podcast. The focus is on the crucial role of the second-in-command in an organization and the key traits that make them effective supporters of CEOs. During their conversation, Roland and Cameron discuss the importance of flexibility, adaptability, and vision in a successful second in command. These individuals play a pivotal role in steering the company forward, allowing CEOs to concentrate on their areas of expertise. They explore the need for CEOs to recognize their own strengths and delegate tasks that fall outside their genius zone, such as investor relations, leading to improved results. Cameron also highlights the significance of aligning passion and proficiency, encouraging CEOs to hire individuals who are passionate about areas they may not love, ultimately contributing to a well-rounded and successful leadership team.Roland and Cameron explore the role of CEOs in external-facing activities and the importance of finding a complementary counterpart in their second in command to balance leadership responsibilities. Cameron also reveals a key indicator for CEOs and entrepreneurs: when they find themselves too occupied with managing people rather than fostering growth and leadership, it’s time to bring in a second-in-command. Ultimately, the primary role of leadership is to nurture individuals’ growth, enhance their skills, and cultivate a positive organizational culture.Enjoy!What You’ll Learn in this Show:The importance of understanding the cultural DNA of a company when finding a second in command.The importance of building a strong job description and scorecard to attract top talent.Why compensation for roles should match job title, description, and performance, with equity playing a significant role.The challenges of growing a company from $2 million to $106 million, including the difficulty of maintaining culture and leadership as the company expands.And so much more… Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Our guest today is Olivia Micallef, Chief Operating Officer of Settle Inc., an all-in-one fintech platform built to help e-commerce brands scale seamlessly. Olivia is a cross-disciplinary leader in fintech and banking, with expertise across strategy, product and business operations. Her current focus is on driving growth and managing operations. In her past role as VP of Venmo Commerce, she was responsible for the payment brand’s 80M+ customer retention and continual acquisition. Olivia has also held a variety of roles at PayPal, with increasingly larger roles as the company evolved and went through hyper growth – including multiple acquisitions like Xoom and iZettle, 100%+ revenue growth, and leadership of large product and growth teams at-scale. In today’s episode, Cameron and Olivia discuss her insights on what’s happening with the current recession and how they’ve received financing and funding from Silicon Valley banks. They also discuss the separation of PayPal from eBay, as well as the advice she would give to her 21 year-old self.In This Episode You’ll Learn:How Settle helps businesses in the B2C space better understand cash flow and inventory turns.The tell-tale signs of a soft landing.The difference between a revenue-based and invoice-based financing model.The challenges of moving from a large company to a small company. Resources:Connect with Olivia: Website | LinkedInSubscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Are you curious about the secrets to successful female entrepreneurs? In this podcast episode, Cameron Herold, renowned business coach and entrepreneur, engages in a captivating conversation with Christopher Lochhead.  Together, they explore essential topics that will transform how you think about business, leadership, and the impact of women in the workforce. Here’s a glimpse of […]Resources: Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Ever wondered how a Chief of Staff’s journey from studying astrophysics to space medicine and working on quantum secure data encryption led her to become a key player in a fast-growing AI company, ElevenLabs? Brace yourself for a fascinating story that spans across continents and fields. Victoria Weller, the Chief of Staff at ElevenLabs, takes […] Resources: Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Are you struggling to maintain a work-life balance while working from home? In this podcast episode, Cameron Herold, a seasoned entrepreneur and author, shares valuable insights on various topics.  From balancing work and family life to the power of vivid vision in growing a business, Cameron provides practical advice and inspiration. Discover how to maintain […]Resources: Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Have you ever wondered what it takes to triple the size of a team in just 18 months? Get ready to dive into the world of team building, culture, and exponential growth with Alexa Lowe, COO at Huber Equity Group. In this episode, Cameron Herold talks to Alexa about the incredible journey of Huber Equity […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In this episode of the Second in Command podcast, host Cameron Herold engages in a conversation about internal leadership development with a seasoned CEO. The discussion kicks off with the significance of the cultural aspect in business, emphasizing the “why” behind actions. The CEO stresses the importance of creating training videos for consistent and efficient […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Have you considered being a successful CEO-COO, sitting in the company’s C-suite line? Do you want to learn how shared values and mentorship can contribute to the success of your bottom line? In this episode of the Second In Command Podcast, we dive into the leadership journey of Peter Chapa. With a nine-year career within […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Do you feel lost in the journey of supercharging your entrepreneurial success? If so- then this podcast episode is for you. In this episode, a seasoned entrepreneur and advisor, Cameron Herold, shares invaluable wisdom on business growth, leadership, and harnessing the power of having a vision. He emphasizes hiring the right team, delegating effectively, and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today’s episode, we have the pleasure of welcoming Tim Calderala, who is not only a valued member of the COO Alliance but also COO of Collins Builders. Tim has a background in residential construction and real estate and has worked with four different home builders, all of which have been acquired by publicly traded […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Are you struggling to find the perfect person to be your company’s second-in-command? In this episode, Cameron Herold, an expert in building effective leadership teams- shares invaluable insights on hiring the right fit for this critical role. This episode will allow you to discover the art of: Polarizing job postings Evaluating core behavioral traits in […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today’s episode, Cameron talks to Raquel Izumi, PhD, who is COO at Vincerx Pharma. Raquel shares her remarkable career path and her transition from a science-oriented background to taking on a leadership role in the competitive biotechnology industry. She candidly shares about the company’s growth and challenges, including going public and navigating a stock […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In today’s episode, Cameron delves into the crucial role of the COO and introduces the COO Alliance, a community exclusively for COOs or second-in-command professionals. He also mentions the recent launch of The Ops Spot for operations professionals reporting to the COO. The discussion touches on the importance of CEOs understanding […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In today’s episode, Cameron talks to Rohit Sheth, the COO of GrowRev. Rohit and his brother Rohan have successfully built a thriving digital marketing agency with remarkable growth. Rohit discusses how GrowRev has achieved exceptional growth, the shift to managing their own marketing, sponsoring mastermind events, their unique internal culture, and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In this episode, Cameron and Mike Arce, hosts of the GSD Show, take a deep dive into core values and their practical application in the workplace. Cameron introduces a powerful alternative to conventional vision statements by unveiling the concept of vivid visions. They explore the significance of categorizing tasks into four […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In this episode, we dive into a conversation with Johan Stoop, who shares insights from his experience at “Pause Breathwork,” a wellness company founded by Samantha Skelly. Johan discusses the importance of alignment within a leadership team and how it contributes to effective decision-making and growth. He also reveals the journey […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: Have you ever felt the need to crystalize your company’s future in a way that attracts the right people and resources while propelling you toward your goals? What if I told you there’s a game-changing concept that can make your vision a magnetic force for your business? In this thought-provoking episode, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In today’s episode, Cameron talks to Andrew Cariboni, COO at Unbound Merino. Andrew discusses various aspects of his role as the second-in-command, including the company’s growth, his long-standing relationship with the CEO since childhood, hiring his spouse, dealing with cash flow challenges, and managing the company’s rapid scaling. The episode also […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In this episode, Cameron talks to Matthew Graham, COO of Fastgrowingtrees.com. He shares some funny yet effective marketing tactics that caught people’s attention. He recounts the time when Jeff Booth, CEO of BuildDirect, playfully used military helicopters for delivering construction materials instead of drones, leaving people in splits. Another successful campaign […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In this episode, Cameron Herold talks to Brian about the crucial stages of an entrepreneurial journey. As an experienced business mentor, Cameron sheds light on the different growth phases, from small startups to scaling with hundreds of employees. He emphasizes that finding the right second-in-command is pivotal for achieving strategic thinking […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Brand Builders podcast, Rory Vaden. Cameron reveals the secrets for turning a personal brand into an eight-figure business. They look into the importance of attaching your name to your company so that […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: Ever wondered how to successfully navigate the world of private equity and business growth? In this episode, Matt Lesser takes us through his early days in the family business, the challenges he faced, and the mentors who shaped his path. He delves into the intricacies of private equity, highlighting the importance […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Powered by Instinct podcast, Amy Bruske. They discuss the Kolbe Strengths Assessment and how it changed his perspective on how he approaches diversity of strengths in the work environment. They also discuss […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: Our guest today is Jhana Li, co-founder of The Ops Spot with Cameron. Jhana describes herself as, “operations-obsessed, with proven experience developing scalable remote teams and infrastructure. I am a systems thinker, who can simultaneously evaluate a company at the 30,000-foot and 3-foot level, and execute in the way that serves […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of Rethinking Execution, Scott Levy. They discuss bridging the strategy execution gap that occurs when a company scales itself to greater and greater revenues. They examine the vivid vision concept, outlining how it synthesizes […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and Entrepreneur on Fire host John Lee Dumas. They discuss the importance of enjoying the journey, having some fun, laughing a little, and spending time with the people that matter most, because this is just what we […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: Today’s episode features a conversation between Cameron and the host of The Gig Experience podcast to discuss how he got started in the Entrepreneurs Organization, why leaders have to be cognizant of the lack of human connection due to remote work, and the differences in the way people work in the […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Share This Episode On: Our guest today is COO Alliance Member Matt Verlaque, Chief Operating Officer of SaaS Academy, a complete business growth system for Software as a Service (SAAS) founders based in Kelowna, British Columbia. Matt is a passionate tech entrepreneur who took a very non-traditional path to get there. After a decade as […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

The Chief Operating Officer of any business has many roles. They are responsible for the execution of the CEO’s vision – turning those ideas into real results. They can also embody other roles, that of a mentor, a partner and even an heir apparent in more mature businesses. In today’s episode, Cameron offers thoughts on […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Our guest today is Tim Duffany, Managing Partner of M. Duffany Builders in Falmouth, Massachusetts, as well as a member of the COO Alliance for the past three years. Tim joined the family business five years ago, where his expertise in the financial services industry has offered a fresh perspective. Tim has been instrumental in […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Every business needs a COO, a second in command who can take your vivid vision and make it a reality through the day-to-day operations of your business. In today’s episode, Cameron offers his advice on finding and keeping an A-level COO. He’ll explain the ins and outs of creating a COO scorecard – the top […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today’s episode is a unique one. Our guest is Delaney Keating, a former COO Alliance Member who had originally been booked to be on a previous episode of the podcast before circumstances and strategic business decisions led to her being let go from her position. Delaney offers some real honesty and vulnerability, as well as […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

There is a skill that a COO can bring to a business and supercharge a brand, one that we often don’t think about, or fail to use most effectively: Public Relations (PR). In today’s episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Our guest today is Mehul Gaglani, Director of Finance, Excellence and Operations for Dev Gadhvi Creations Private Limited, a business that serves people who are looking to build their business around passion by having multiple streams of income. Dev Gadhvi serves trainers, coaches, mentors, experts, and infoprenenuers, largely in the 30-40 year age group. They […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Every business has a culture. Even if you say you have no culture – that is in fact your culture. You can think of culture as a painted picture. It’s you as the CEO, looking into your crystal ball and seeing what your company looks and feels like. It describes every aspect of your company, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Our guest today is Noor Barrage, Managing Partner and Chief Operating Officer for Impact School, a company that works with small to medium-sized businesses to help them scale online using social media. Impact averages around $400,000 USD per month, with nine people internally, not inclusive of their fractional sales team. Impact has partnered with a […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/