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Search Off the Record

Search Off the Record

106 episodes — Page 3 of 3

S1 Ep 54Transcript for Year in review 2022

Dec 22, 2022

S1 Ep 53Search Status Dashboard

On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. Resources: Episode transcript → https://goo.gle/sotr054-transcript Status Dashboard → https://goo.gle/3Wt80KL How To Use the Dashboard → https://goo.gle/3HvwHls Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Dec 14, 202223 min

S1 Ep 53Transcript for Search Status Dashboard

Dec 14, 2022

S1 Ep 52From journalism to SEO with Jennifer Slegg

In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! Resources: Episode transcript → https://goo.gle/sotr051-transcript Jennifer on Twitter → https://goo.gle/3OKwNad Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad The SEM Post → https://goo.gle/3UjqMm9 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Nov 30, 202232 min

S1 Ep 52Transcript for From journalism to SEO with Jennifer Slegg

Nov 30, 2022

S1 Ep 51Let's talk redirects

Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. Resources: Episode transcript → https://goo.gle/sotr052-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Nov 17, 202227 min