621 - A copywriting technique you can use: Tom talks Scare Tactics
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Show Notes
Today, we're going to talk about scare tactics. Now, this is a copywriting technique that sounds really mean and scummy, but I assure you, the way I use it and the way I'm going to suggest to use it, it's not scummy or mean at all.
Screw The Commute Podcast Show Notes Episode 621
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02:56 Tom's introduction to Scare Tactics
04:12 These tactics are used in all kinds of places
06:42 A great marketer will beat a great practitioner
10:07 Don't be afraid of using scare tactics
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