"Don't think algorithm, think audience": making data work for you in online content with Nico Lockhart
Screen Australia Podcast · Screen Australia
May 22, 202545m 54s
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Show Notes
Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video could take years, how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production, get the lowdown on how YouTube is changing the way audiences engage with screen stories.
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