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Online Personalization Means Prices Are Tailored to You, Too

Online Personalization Means Prices Are Tailored to You, Too

Science Quickly

October 28, 20143m 11s

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Show Notes

Christo Wilson, a computer scientist at Northeastern University, says prices online are "super subjective" and vary according to your past clicks and purchases or whether you are shopping on a mobile phone. Christopher Intagliata reports.

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