Starbucks (SBUX) Innovation ‘Exceptional’ in Attracting Customers
Schwab Network · Schwab Network
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Show Notes
R.J. Hottovy previews Starbucks (SBUX) earnings and its attempts to turn around. He looks at its marketing efforts, including Red Cup Day. Bad weather could hit demand short-term, but R.J. sees some positive tailwinds in the back half of the quarter. Product innovations, menu changes, and efforts to connect with customers are beginning to bear fruit, he says.
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