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Outlook for LULU's NFL Apparel Deal

Outlook for LULU's NFL Apparel Deal

Schwab Network · Schwab Network

October 27, 20257m 59s

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Show Notes

Lululemon (LULU) announced that it will begin selling an NFL apparel line for all 32 teams with men's, women's and accessories offerings. "It's a sign that Lululemon is becoming a more mature sports company," says Morningstar's David Swartz. He says LULU has a big opportunity in men's retail believing sports-related apparel could expand that consumer base. David does say the move will more directly square LULU against Nike (NKE) and adidas (ADDYY) in the sports retail space.


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