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Lai: NKE Needs Refocus on Core Consumer, Macro Pressures on Turnaround

Lai: NKE Needs Refocus on Core Consumer, Macro Pressures on Turnaround

Schwab Network · Schwab Network

March 21, 20259m 49s

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Show Notes

"Nike (NKE) is still an iconic brand," says Amanda Lai, but she warns of the headwinds it faces. It became evident after its earnings, which Amanda says showed beats from last quarter, but sales still slipped year-over-year. She argues the company needs to refocus on its core consumer as the athleisure landscape changes.


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