A.I. in the Office: CRM, HUBS "Agents" Ready to Deploy

March 25, 20258m 39s

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Show Notes

Salesforce (CRM) "Agentforce" agentic A.I. technology is "real wood behind the A.I. arrow" says Macquarie's Steve Koenig. However, he adds "there's a lot of things they need to do to make the technology work" to build customer confidence. Steve sees a 2 year outlook for significant monetization of Agentforce. For CRM competitor HubSpot (HUBS), he says the company's strategy is focused and easy for smaller and mid-sized businesses to deploy.

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