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Episode 25: Shooting Your Brand in the Foot

Episode 25: Shooting Your Brand in the Foot

Scholars Strategy Network's No Jargon · Dominik Doemer

March 15, 201627m 59s

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Show Notes

Professor Ciara Torres-Spelliscy outlines the power of public backlash, shareholder pressure, and consumer boycotts to check corporate spending on political causes. Torres-Spelliscy is an Associate Professor of Law at Stetson University College of Law.