PLAY PODCASTS
Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

166 episodes — Page 4 of 4

STP 16 | Building Bridges: Creating Strong Referral Networks

Links and Resources For Growing Therapy Practices Get Descript Free Resource - 8 Questions to ask when adding a revenue stream to your therapy office Email James to talk about questions or problems about scaling: [email protected] 6 Steps of Launching a Profitable Online Course - download and webinar PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now  Finding Referrals for Your Therapy Practice is not a Competition  In this podcast episode, James Marland and Dr. David Hall discuss the benefits of referral relationships with other therapists for those who own their own practices. Dr. Hall says initially, some therapists may believe that they are in competition with one another for clients. The main question new therapists might ask is "Why would somebody even wanna make referral relationships with other therapists? Aren't you all competitors and competing to find clients? That's a mindset that a lot of people have." However, Dr. Hall emphasizes that building referral relationships can benefit all parties involved. Use Persistence to Build Your Referral Network James and Dr. Hall go on to discuss the challenges of managing a full caseload of clients and the importance of having a steady stream of referrals. The host emphasizes the importance of being persistent in reaching out to potential referral partners and highlights the value of following up consistently. "One of the most important things that I learned in business and it's been helpful in therapy is that you, you need to be able to ask for what you want." They suggest that therapists should not assume that a lack of response from potential referral partners is a sign of competition, but rather a result of ignorance or neglect. It is important to remember that helping clients find the right therapist is more important than any competitive tension between therapists. Ways to Build Up Your Client Referral Sources Dr. Hall also highlights the benefits of creating a referral network and ways to establish strong referral relationships. This includes asking other therapists for their ideal client, being clear about what kind of clients you are looking for, and reciprocating referrals when possible. Dr. Hall also suggests that therapists should explore community groups and referral networks in their area to find potential partners. A tip from Dr. Hall is "I always encourage therapists to have two or three different referral streams coming in. Because if one dries up, you don't want to have all your eggs in one basket." Create Relationships with Other Therapists Overall, this episode emphasizes the value of creating strong referral relationships with other therapists. Dr. Hall Says "Networking is a, is a long game. And so you're not necessarily gonna get an immediate return on investment. But over time, it pays off." The key takeaways include the importance of persistence in reaching out to potential partners, not assuming that a lack of response is due to competition, and the benefits of creating a referral network that reciprocates referrals. By building strong referral relationships, therapists can help more clients find the help they need while growing their own practices.

Apr 2, 202353 min

STP15 | Lessons Learned When Scaling Fails

In this episode of the Scaling Therapy Practice podcast, Dr. David Hall shares his story of a failed attempt to create a therapy office that offered psychiatry. The lesson learned from this story is that it is important to seek advice from someone who has experience in the field you want to venture into. Mistakes made when adding a revenue stream to your therapy office David Hall talks about how he did a lot of research before starting his business, but he didn't talk to someone who had already gone through the process. He says, "What I didn't do was talk to a person and ask the questions of, 'Hey, I'm thinking about this. I see you've done something similar. What's been great about this? What are the things that you didn't know before you went into it that you wish you would've known? Now what are the things you regret?'" Had he talked to someone with experience, he could have avoided many mistakes that he made. Mike Michalowicz, author of "The Toilet Paper Entrepreneur" and "Profit First," advises that when starting a new business, you should not go into it alone. He says, "You need to surround yourself with people who can help you succeed. You need to find mentors, advisors, and other entrepreneurs who can give you advice and guidance. You also need to build a team of people who can help you execute your plan and bring your vision to life." Have a solid plan on how this new idea for your therapy practice will make money Another lesson learned from David Hall's experience is that it is important to have a solid plan before starting a business. He admits that he was "somewhat naive" and didn't have a clear idea of how he was going to make money. He says, "I didn't really have a business plan per se. I had an idea of what I wanted to do, but I didn't really think it through." Mike Michalowicz emphasizes the importance of having a plan and sticking to it. He says, "You need to have a plan that outlines what you want to accomplish and how you are going to do it. You also need to have a clear understanding of your target market and your competition. Once you have a plan, you need to stick to it and be persistent in your efforts to make it work." David Hall also talks about the importance of being patient and not expecting immediate success. He says, "I think I was pretty naive about how quickly things would grow and what it would take to actually build a practice." Have a clear understanding of your target market Another lesson learned from David Hall's experience is the importance of having a clear understanding of your target market. He admits that he didn't have a clear idea of who his target market was and how to reach them. He says, "I didn't really understand who I was marketing to, and I didn't really understand how to get in front of them." Mike Michalowicz stresses the importance of understanding your target market and tailoring your marketing efforts to reach them. He says, "You need to have a clear understanding of your target market and what they are looking for. You also need to tailor your marketing efforts to reach them. This means using the right channels, creating the right messaging, and targeting the right people." In conclusion, starting a new business is not an easy task, and it requires a lot of planning, research, and patience. It is important to seek advice from someone who has experience in the field you want to venture into, has a solid plan, is patient, and has a clear understanding of your target market.  Resources and Links Get Descript Free Resource - 8 Questions to ask when adding a revenue stream to your therapy office Email James to talk about questions or problems about scaling: [email protected] 6 Steps of Launching a Profitable Online Course - download and webinar PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now The Start-Up J Curve: The 6-Steps to Entrepreneurial Success The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses  

Mar 26, 202345 min

STP 14 | Every bank account tells a story - Knowing your numbers with Rocky Lalvani

In this episode of the Scaling Therapy Practice podcast, host James Marland welcomes Rocky Lalvani, a certified Profit First professional who teaches business owners how to prioritize profit in their financial management. Rocky shares insights on the Profit First formula, knowing your numbers, and why every therapy office deserves to be profitable. Tools Tips and Resources for Scaling Therapy Offices Profit Answer Man Podcast Profit Come First Website Rocky on Linkedin Rocky's tip of the week: The Road Less Stupid by Keith Cunningham Level Up Week with Practice of the Practice March 20-23, 2023 6 Steps of Launching a Profitable Online Course - download and webinar PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now Every Therapy Office Needs to Know Your Numbers: Rocky explains that understanding financial documents is crucial to making informed business decisions. However, he cautions that these documents, such as profit and loss statements, were not made for business owners, but for tax authorities and other parties. Rocky emphasizes the importance of using the Profit First system, which helps practice owners look at their business's real numbers to make daily business decisions. The Profit First Formula Rocky's mission is to change the traditional accounting formula of "sales minus expenses equal profit" to "sales minus profit equals expenses." He believes that prioritizing profit is essential for any business to thrive. Rocky advises therapists to set up separate bank accounts for profit, owner's pay, and operating expenses to ensure that profit comes first in their financial management. Your Numbers Tell a Story: Rocky stresses the importance of knowing your numbers and how they tell a story. Just as a therapist can identify a patient's problems and behavior, Rocky can look at financial numbers and see what story they tell about a business's bottlenecks and issues. Understanding your numbers and using them to make informed decisions can help your therapy office become more profitable. Every Therapy Office Deserves to Be Profitable Rocky believes that every business, including therapy offices, deserves to be profitable. He emphasizes that making a profit is not about prioritizing money at all costs but about putting people first. Profitable businesses can better serve their clients and employees, and creating a profitable therapy office can improve the quality of care you provide. Wrap-Up: In this episode, Rocky Lalvani shared valuable insights on knowing your numbers, using the Profit First formula, and making your therapy office profitable. By prioritizing profit, understanding your numbers, and using them to make informed decisions, you can create a successful therapy practice that benefits both you and your clients. Quotes from the Show "If you know anything about financial documents, those financial documents, uh, he says they, they were not made for you. They were made for, you know, um, the tax man or other people. Your profit and loss statement, your revenue, your income statement, and those other things, uh, they might not be your best source of information for making day-to-day business decisions." "The profit First system helps the practice owner, uh, look at the real numbers of their business to make business decisions for themselves." "The numbers tell a story. Just how you can look at somebody's symptoms and behavior and problems and some of their, you know, the things they check off on their list and what they come in for, and you can kind of fill in the gaps about the story of their life and how they get there and how you can help them." "When you look at your numbers when you understand your numbers, then you have clarity, and that clarity can allow you to make decisions." "Profit is not an event. Profit is a habit. It's a habit that you create, and it's a habit that you make sure you're always doing." "The way to make more money is to have more profit. So, the more profit you have, the more money you make, and it's not just about cutting expenses. It's about growing your revenue." "Every therapy office deserves to be profitable. You are running a business. You are providing a valuable service to your clients, and you should be compensated fairly for it." "If you don't understand your numbers, if you don't understand your financials, then you're not running a business. You're just playing a very expensive hobby."

Mar 19, 202344 min

STP 13 | Does Anyone Know I am Here? Solving the Waiting Room Problem with Michael Ashford

In the interview, Michael Ashford, Director of Marketing at The Receptionist, talked about his background as a journalist and how it shaped his approach to marketing. He emphasized the importance of storytelling and humanizing brands, and how these elements can help scale companies.  Session Follow-Up Find more about Michael and listen to his TEDx talks Email James with the topic you want Michael to speak on next - [email protected] Interactive Snowfall Map from the New Your Times The Receptionist - Mention this podcast and get another month free Level Up Week with Practice of the Practice March 20-23, 2023 The-Follow Up Question Podcast with Michael Ashford The Fabric Podcast Two Weeks Notice by Amy Porterfield  Crucial Conversations (Third Edition): Tools for Talking When Stakes Are High Crucial Confrontations: Tools for Talking About Broken Promises, Violated Expectations, and Bad Behavior 6 Steps of Launching a Profitable Online Course - download and webinar PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now   Therapists and Imposter Syndrome While he had initial doubts about leading a marketing team without a formal marketing education, Ashford found that his communication skills and curiosity served him well in the field. He also mentioned how his experience interviewing experts for his podcast, The Fabric, has helped him understand the psychology of change and how people can be prompted to make positive changes in their lives. In the Tool Tip and Tech of the Week segment, Marland shared a recommendation from Amy Porterfield book Two Week Notice to believe in yourself just a little more than you doubt yourself. Ashford mentioned the importance of problem-solving and approaching challenges from a collaborative perspective, rather than trying to "win" or outdo others. The Life You Want to Live is Just Outside Your Comfort Zone Later in the interview, James Marland and Ashford discussed the importance stepping out of their comfort zone and taking risks in order to create progress and positive change. They also touched on the idea of collaboration and problem-solving, rather than seeing competition as a zero-sum game. Ashford shared that The Receptionist's core values are fun, authentic, bold, respectful, innovative, and collaborative (which conveniently spell out the word "fabric"). These values guide the company's approach to customer service and product development. Own the Customer's Journey, Even in the Waiting Room Owning the customer's journey means taking complete responsibility for the entire customer experience, from the moment they step through the door to the moment they leave. Creating a welcoming environment is an essential aspect of owning the customer's journey, especially when they check in. The check-in process sets the tone for the rest of the stay, and a warm and friendly greeting can make a significant difference in how the customer feels about their experience. From the staff's demeanor to the cleanliness and comfort of the lobby area, every detail should be taken into consideration to ensure the customer feels welcomed and valued. By owning the customer's journey and making them feel at home, you can create a lasting impression and build customer loyalty.

Mar 12, 202358 min

STP 12 | Finding Joy in Life and Work: A Conversation with Anne Burkart

Finding Joy in Life and Work: A Conversation with Anne Burkart In this episode of Scaling Therapy Practice, James Marland interviews Anne Burkart, a marriage and family therapist in Charlotte, North Carolina. Anne shares her journey to becoming a therapist and how she approaches therapy through the idea that we are all in relationships that affect our emotional and daily lives. Links and Resources PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now  Embrace Relationship Counseling, PLLC Gottman Workshops led by Anne Burkart Charlotte Housing Market Line Chart - Do you think the average housing price is over or under $359,000 The Practice of the Practice Level Up Week March 20-23, 2023 The Importance of Embracing Life's Relationships Anne believes that relationships are a fundamental aspect of our lives, and that we are all in relationships that affect us in different ways. It could be a person we live with, someone we wish was in our life, or even ourselves. In therapy, Anne encourages her clients to explore these relationships and the impact they have on their emotional and daily lives. She believes that by embracing our relationships, we can grow and find new opportunities. Overcoming Challenges: Anne's Journey to Becoming a Therapist Anne's journey to becoming a therapist was not easy. She went through a divorce, became a single mother, and had to rebuild her life from scratch. Despite these challenges, Anne persevered and eventually found her calling as a therapist. Her experiences have given her a unique perspective and empathy for her clients, allowing her to better understand and support them. Restriction is Poverty: A New Perspective on the good and bad in our lives Anne shares a new perspective on money that she learned from a colleague: "restriction is poverty." This idea resonated with her because it aligns with her philosophy of embracing life's experiences. Anne believes that limiting ourselves can hold us back and prevent us from growing. By removing restrictions, we can open ourselves up to new opportunities and experiences.   Final thought- Embracing Relationships as a Path to Growth In this interview, Anne Burkart shares her unique perspective on therapy and the importance of relationships. She encourages her clients to embrace their relationships and explore the impact they have on their lives. Through her own experiences, Anne has learned the value of resilience, empathy, and embracing life's experiences. By removing restrictions and embracing change, we can find new opportunities for growth and fulfillment. Quotes and Takeaways  Let go of control and allow yourself to absorb what each day delivers. Don't restrict yourself with a rigid plan, but rather embrace the unexpected moments that will allow you to grow and rebuild. Every morning we wake up as one person, and by the end of the day, we are changed by the discussions, conversations, and moments of learning that we embrace. let us all find joy in what we do by embracing the growth that each day brings. Are you in a place where you define your own joy or are you in a place where you let others define your joy? Are we defining ourselves or are we living in a mindset where we are allowing other people to define who we are going to be? Define yourself or be defined by others. Embrace your worth and decide your own value. You got to go through the muck to get unstuck. Embrace reality and take action. Links and Resources 6 Steps of Launching a Profitable Online Course PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now  Embrace Relationship Counseling, PLLC Gottman Workshops led by Anne Burkart Charlotte Housing Market Line Chart - Do you think the average housing price is over or under $359,000 Level Up Week March 20-23, 2023  

Mar 5, 202355 min

STP 11 | How Ann Taylor Mcniece Overcame Obstacles to Launch a Podcast

 Links and Resources Podcasting for Mental Health Professionals - $200 off  In-And-Out Berger Locations Shady Maple Smorgasbord  Sight and Sound Theater Soul Grit Resources Soul Grit on Instagram Soul Grit on Facebook Faith Integration for Therapists Cue Prompter - Free Teleprompter Book Recommendation - The Renovation of the Heart Andy Stanly - The Secret of Contentment PsychMaven - Find more resources here Builder Type Assessment - grow without the grind 9 Tasks AI can help you with right now  A Love for Podcasting Soul Grit podcast host Ann Taylor McNeese is interviewed on the Scaling Therapy Practice podcast, where she shares her insights into starting a podcast and growing a business. In the introduction, it is explained that the Soul Grit podcast is about integrating faith with mental health. Taylor has been a therapist for many years and runs her own practice, Soul Grit, in Southern California. She discusses her love for podcasting and how it became a natural extension of the conversations she has with her clients in her therapy practice. A Podcaster with Grit The interview then moves onto the main topic of starting a podcast. Taylor shares her wisdom on how she got started and kept going despite the challenges. She explains that having grit is essential in order to start a podcast when there are no sponsorships, audience, or extra funding. Taylor highlights the importance of passion and being true to oneself when starting a podcast, stating that people can tell when the podcast host is not being authentic. She also emphasizes the importance of consistency, making sure that the podcast is released on the same day and at the same time every week. Podcasting has Helped Ann Scale Her Business The interview then moves onto how podcasting has helped Taylor scale her business. She explains that podcasting has helped her to connect with more people and grow her network, leading to new clients and business opportunities. Taylor also discusses how podcasting has helped her to become an expert in her field and to be recognized as a thought leader. Therapy Practice owners need to take care of themselves The interview concludes with a tool tip or tech of the week, where Taylor reminds listeners to take care of foundational stuff first. She emphasizes the importance of getting enough sleep, eating well, and exercising, stating that it is essential to take care of oneself in order to be successful in business and in life. Overall, the interview provides valuable insights into the world of podcasting and how it can help mental health professionals to grow their businesses and reach more people. Quotes and Tips Mental health should be treated as seriously as physical health. "We need to treat mental health as a physical health issue. It's just as important. It's just as urgent." Social media has both positive and negative effects on mental health, and it's important to use it in a healthy way. "I think social media has the power to connect us in ways that we've never seen before. But the flip side of that is that it can also really contribute to feelings of isolation and loneliness." "I think we all have to be really mindful about how we're using social media, and if it's actually contributing to our well-being or if it's actually detracting from it." Being vulnerable and opening up to others can be incredibly healing. "I think vulnerability is one of the most powerful tools we have in terms of being able to connect with others and heal ourselves." "When we share our stories and we share our struggles, we actually give other people permission to do the same." Self-care is crucial, but it's also important to recognize that it's not a one-size-fits-all solution. "Self-care is incredibly important, and it looks different for everyone." "It's about really tuning into what you need and figuring out what works for you." It's important to prioritize mental health and seek help when needed. "I think we need to get to a place where we recognize that taking care of our mental health is not a luxury, it's a necessity." "There's no shame in seeking help. It's actually a sign of strength."

Feb 27, 202338 min

STP 10 | From Burnout to Success: The Impact of Hiring Virtual Assistants for Therapists

 Links and Resources Builder Type Assessment - grow without the grind CoReceptionist Using AI to make bulk social media posts Choosing to Cheat by Andy Stanley The Productive Therapist - Therapy Intake Pro The Productive Therapist - Billing Assistant Pro Fiverr  Upwork Don’t Panic Management   with Jess Tyson the CEO and "Director of Calm (Sorry for blanking on your name in the episode!) The Virtual Savvy Therapy for Your Money  - Return on Investment Calculator  PsychMaven - Find more resources here Introduction: In this podcast transcript, David Hall and James Marland discuss the need for administrative support for therapists. They highlight the importance of identifying bottlenecks in the process and getting help to avoid cheating oneself and family. They also discuss the benefits of using virtual assistants (VAs) in a therapy practice, emphasizing the return on investment of using VAs to perform administrative tasks. Additionally, the hosts explore the pros and cons of hiring a virtual assistant and provide resources for finding and training them. Read More Here

Feb 19, 202336 min

STP 9 | Turning Your Vision into Action

In this episode of the show, James Marland and Dr. David Hall delve into the topic of discomfort and how it can be a sign of growth. They discuss the importance of having a dream and how it starts in our heads, but it is only when we write it down that it takes life. They also touch on the idea that writing down your dreams can help you make the changes necessary to achieve them. Links and Resources Builder Type Assessment - grow without the grind Webinar Ninja Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams 9 Ways to Use AI to create content - Create emails, outlines, and more faster than you ever thought possible! The Beginner's Guide for Creating Knowledge Income - Create an income from your idea Watch The Video Version of Scaling Therapy Practice - this is a show made for audio, but we release the video anyways Hero on a Mission - Take action to become the hero in your own story PsychMaven - Find more resources here How To Increase Revenue For Your Practice With Podcasting - Webinar Registration Link  The Importance of Discomfort Discomfort is often seen as a negative thing, but in reality, it is a sign that something is growing. Just like how trees grow stronger when they face disruptions that force their roots to go deep. The same goes for our personal growth and development, facing challenges and overcoming them is what helps us grow stronger. The Power of Writing Down Your Dreams James shares his own personal experience with writing down his dreams and how it transformed his life. He emphasizes the impact of putting your dreams on paper, as it not only helps you to structure your thoughts and goals but also serves as a constant reminder of what you are working towards. Taking Action on Your Dreams The next step after writing down your dreams is to take action and make them a reality. James stresses the importance of taking the initiative and making the changes necessary to bring your dreams to life. It's not enough to just have them written down, you have to take the steps necessary to make them happen.

Feb 12, 202343 min

STP 8 | Unlocking Your Therapy Practice Potential with Goal Setting

Unlocking Your Therapy Practice Potential with Goal Setting Welcome to Scaling Therapy Practice, the podcast where we explore the challenges of growing a therapy practice and offer guidance on how to achieve professional development goals. In this episode, we continue our discussion on goal setting with Dr. David Hall. Dr. Hall is a therapist and professional development expert who has been in the industry for many years. He shares his insights on the importance of showing up, taking initiative and building connections when it comes to achieving goals. Take the free builder Quiz: PSY.PSYCHMAVEN.COM     Links and Resources in this Episode SEO Basecamp with Private Practice Elevation Atomic Habits  Descript Cost of Living Calculator  Money Matters Class from The Practice of Therapy The Practice of Therapy Podcast PsychMaven Courses Psychraft Network Course Creation Studio Deadline Funnels  Understanding the Importance of Showing Up One of the main points that Dr. Hall emphasizes in this episode is the importance of showing up. He believes that simply being present and putting yourself out there can make a big difference when it comes to achieving your goals. He uses his own experience as an example, discussing how he met James Marland and how that led to new opportunities and connections. Dr. Hall also encourages listeners to not be afraid to reach out to people for help or information. He believes that you never know who will respond and what kind of opportunities may come out of it. He also points out that, while it is important to have goals, it is also important to be flexible and open to new opportunities that may arise. Building Connections Another key point that Dr. Hall discusses in this episode is the power of building connections. He explains that building connections can open up new opportunities and help you achieve your goals. He also discusses the importance of being mindful of the connections you make and how to nurture them effectively. Building connections is a key part of any professional development plan, and Dr. Hall offers advice on how to do this effectively. Setting and Achieving Goals Dr. Hall also talks about the importance of setting and achieving goals. He emphasizes that setting and achieving goals is an ongoing process, not something that is accomplished overnight. He encourages listeners to start by setting small, achievable goals and then build on them as they progress. He also offers tips on how to stay motivated and focused, even when things get tough. Its never too late to set goals In conclusion, this episode of Scaling Therapy Practice offers valuable insights into the importance of showing up, taking initiative and building connections when it comes to achieving professional development goals. Dr. David Hall, with his years of experience in the therapy industry, provides practical advice on how to set and achieve goals, and how to build connections that can help you achieve your goals. If you're a therapist looking to grow your practice and achieve your professional development goals, be sure to tune in to Scaling Therapy Practice, and don't forget to subscribe to our show to stay up to date on the latest tips and advice on how to optimize your therapy practice for success. 10 Tips for therapy Practice Owners from this Episode Showing up is crucial when it comes to achieving goals. Don't be afraid to reach out to people for help or information. Building connections can open up new opportunities and help you achieve your goals. Setting and achieving goals is an ongoing process, not something that is accomplished overnight. The power of taking initiative and putting yourself out there can be beneficial in achieving goals. Be open to new opportunities that may arise. Be mindful of the connections you make and how to nurture them effectively. Start by setting small, achievable goals and then build on them as you progress. Stay motivated and focused, even when things get tough. Be flexible and adaptable in your goal-setting and professional development process. Links and Resources in this Episode Atomic Habits  Descript Cost of Living Calculator  Money Matters Class from The Practice of Therapy The Practice of Therapy Podcast SEO Basecamp with Private Practice Elevation PsychMaven Courses Psychraft Network Course Creation Studio Deadline Funnels  Note: Some links are affiliate links and support the hosts of the show.  Take the free builder Quiz: PSY.PSYCHMAVEN.COM              

Feb 5, 202339 min

STP 7 | Strategies for Raising your Rates and Growing your Therapy Practice

Strategies for Raising your Rates and Growing your Therapy Practice Welcome to the Scaling Therapy Podcast, where we explore different ways to grow your therapy practice. In this episode, hosts James Marland and Dr. David Hall take a closer look at raising and increasing rates for therapy offices. They discuss the importance of setting competitive prices and providing exceptional customer service to attract and retain clients. What is your therapy practice builder type? Take the Free Quiz Links and Resources in this Episode Atomic Habits  Descript Cost of Living Calculator  Money Matters Class from The Practice of Therapy The Practice of Therapy Podcast SEO Basecamp with Private Practice Elevation PsychMaven Courses Psychraft Network Course Creation Studio Raising Rates In Your Therapy Practice One of the key topics discussed in this episode is the importance of raising rates for therapy offices. James and David stress that scaling your practice doesn't always mean more work, and that growth is unique to each individual practice. They discuss various strategies for increasing rates, such as focusing on niche services, building a strong reputation, and providing exceptional customer service. Setting Competitive Prices: James and David emphasize the importance of setting competitive prices for your therapy services. They advise practitioners to research the prices of similar services in their area, and to make sure their prices are in line with the market. By setting competitive prices, you can attract more clients and stand out from your competition. Focusing on Niche Services: Another strategy for raising rates is to focus on niche services that are in high demand. By developing expertise in a specific area, you can charge more for your services and attract clients who are looking for specialized help. James and David suggest researching current trends and identifying areas of need in your community to find potential niche services to offer. Building a Strong Reputation: James and David also discuss the importance of building a strong reputation for your therapy practice. By providing exceptional customer service and building strong relationships with clients, you can attract more clients and increase your rates. They suggest using online reviews and testimonials to showcase your reputation and build trust with potential clients. Providing Exceptional Customer Service: Providing exceptional customer service is a key strategy to raising your rates. James and David advise practitioners to go above and beyond for clients, such as responding promptly to messages, providing additional resources and information, and offering flexible scheduling. By providing exceptional customer service, you can build trust and loyalty with clients, leading to repeat business and positive word-of-mouth referrals. There are a few things to consider when a therapist raises their rates: Billing: It's important to inform your clients in advance about the rate increase and how it will affect their billing. This can be done through a letter or email. You should also update your billing policies and procedures to reflect the new rates. Clients: Some clients may be unhappy about the rate increase and may choose to terminate treatment. It's important to be understanding and to offer support to clients who may be struggling with the rate increase. Public relations: If you have a website or social media presence, it's important to update your rates on these platforms. You should also be prepared to address any questions or concerns that clients or potential clients may have about the rate increase. How Often do you review rate increases  There is no set frequency for reviewing your rates, as it can depend on a variety of factors such as your experience level, the cost of living in your area, and the demand for your services. Some therapists review their rates annually, while others may review them every few years. There are a few steps you can follow when reviewing your rates: Research: Look at the rates of other therapists in your area and consider factors such as their experience level, education, and specialty. You may also want to consider the cost of living in your area and any changes that have occurred since your last rate review. Assess your own value: Consider your own experience level, education, and specialty, as well as any additional training or certifications you have received since your last rate review. Consider your expenses: Think about any changes in your business expenses, such as rent or insurance, that may have occurred since your last rate review. Set your new rates: Based on your research and assessment of your own value and expenses, determine the new rates that you will charge for your services. Communicate the change to your clients: Inform your clients of the rate increase and the reasons for it, as well as any changes to your bi

Jan 29, 202350 min

STP 6 | How Daniel Fava Grew a Blog into a Business that Helps Therapists Attract More Clients

What is your Therapy Practice Builder Type? Take the free fun quiz that has more free resources to get you started. Links and Resources SEO Basecamp Live The 4-Hour Work Week  ChatGpt Therapy For Your Money Podcast Profit First for Therapists Profit First Amy Porterfield Pat Flynn Scribe How Manager Tools Private Practice Elevation Wise Practice with Whitney Owens - James is the producer of this podcast! Wise Practice Summit 2023   The Scaling Journey of an SEO Business for Therapists In this episode of the Scaling Therapy Practice podcast features a conversation between James Marland and Daniel Fava, discussing tools and tips they use in their businesses that support therapy practices. They discuss various topics related to running a successful private practice office, including accounting services, profit first strategies, and SEO (Search Engine Optimization). Accounting Services and Profit First Strategies James mentions a favorite therapy podcast, Julie Harris' "Therapy for your Money" and talks about her upcoming book, "Profit First for Therapists". He suggests pre-ordering the book to get additional tools and resources. The "Profit First" approach is a financial management strategy that helps therapists and other small business owners to prioritize profitability in their operations. This is particularly important for therapists in private practice, as they often have to balance the demands of running a business with providing high-quality care to their clients. SEO and Content Writing for Therapists Daniel talks about a tool called Chat GPT, which is an AI bot that can provide information and content when asked a question. He plans to use it to help with writing content for websites and social media posts. Both James and Daniel express excitement about the advancements in artificial intelligence and the potential for more tools like Chat GPT in the future. SEO is crucial for therapists in private practice, as it can help them to reach more potential clients and build a strong online presence. Writing high-quality content for a website or social media platforms can help therapists to establish themselves as experts in their field, and attract more clients. Balancing Business and Therapy Both James and Daniel discuss the importance of balancing the demands of running a business with providing high-quality therapy to clients. They mention the importance of using tools and strategies that can help therapists to streamline their operations and focus on providing the best possible care to their clients. They also discuss the importance of continuing to learn and grow as business owners and the role that professional development can play in helping the therapy practice owners improve their leadership skills and stay build a strong company culture.  Building a Strong Company Culture Company culture is a critical aspect of running a successful business, and this is especially true in the field of therapy. A positive company culture can help to create a sense of community and belonging among employees, which in turn can lead to increased job satisfaction and better performance. Company culture has taken a hit in the virtual workplaces and unless you take action to prevent the decay of your culture you will end up with disconnected employees.  One way to build a strong company culture is by having regular one-on-one meetings with staff. These meetings can be a great way to check-in with employees, get feedback on how they're feeling, and discuss any issues or concerns they may have. Additionally, one-on-one meetings can be a valuable tool for setting goals and tracking progress. They also provide an opportunity for employees to voice their opinions and ideas in a safe and comfortable environment. Moreover, these one-on-one meetings can be a great way to build trust and create a sense of connection between staff and management. By providing an opportunity for employees to discuss their thoughts, feelings, and ideas in a confidential and supportive setting, these meetings can help to build a sense of community and belonging within the organization. To build a strong company culture, it's important to make sure that everyone is on the same page and that everyone is working towards the same goals. By using one-on-one meetings to keep employees informed and engaged, you can help to create a positive and productive work environment. Additionally, taking the time to listen to employees and address their concerns can create a sense of trust and respect that can help to build a strong company culture. In the therapy field, a strong company culture can lead to better retention of clients, positive word of mouth and better performance from the staff, which will ultimately result in a better patient experience. Quotes from the Episode  "I'm a huge fan of Green Oak Accounting." "My tip of the week is to pre-order Profit F

Jan 22, 202349 min

STP 5 | The Power of Setting Goals for Your Therapy Practice

Identifying Your Vocation and Setting a Clear Vision In this conversation, James and David discuss the importance of setting and achieving growth goals in a therapy practice. They begin by emphasizing the need to identify your vocation and set a clear vision for your practice. James shares his approach of writing out a personal eulogy and life story to help orient himself and guide his goals. David adds that it's important to distinguish between your career and your vocation, and to focus on the larger purpose behind your work. Implementing a System for Achieving Your Goals Next, the pair delve into the importance of implementing a system for achieving your goals. James shares his approach of writing out monthly and quarterly goals and reading them daily, as well as setting two daily tasks that will advance him towards his overall vision. David emphasizes the value of finding accountability and support, whether through a coach or a community of peers. Leveraging Your Personality and Business Phase for Success Finally, James and David discuss the role of personality and business phase in achieving growth goals. They note that it's important to understand and leverage your own strengths and weaknesses, as well as the stage of development your business is in. By aligning your goals with your unique qualities and resources, you can set yourself up for success. Overall, this conversation highlights the importance of setting clear and purposeful goals in a therapy practice, and provides practical strategies for implementing a system to achieve them. By identifying your vocation, implementing a goal-setting system, and leveraging your personality and business phase, you can create a roadmap for growth and success in your practice.   Episode Quotes "So my goal in teaching people is whatever money they spend with me is fractional to what it would cost them to do it on their own." "The benefit is the shortcut or the path to make it less painful, less expensive and easier." "I believe there are only two teachers. One is your pain and the other is somebody else's." "It's how do we move past [descriptors like being an excellent executive or having the most successful practice] so that we're living into this bigger thing that is our vocation, which ideally is a manifestation of our personhood, but it's not the same thing as our personhood. Our personhood is something ideally that should be much more robust." "I think it's the only two things to teach. Like you can either listen to somebody else who's gone through something or they account whether you read something, you watch a take a course, you see a video and they tell you about, you know, or, and they may, they may be telling you the story of somebody else's pain or something like that, but somebody hurt at some point to learn that lesson."  Links and Resources Builder Type Assessment: Find out your builder type and next steps to scale your practice PsychMaven with Dr. David Hall Course Creation Studio with James Marland Hero on a Mission by Donald Miller Free Eulogy Planner Created by James Marland Inspired by Donald Miller, Stephen Covey, and Mike Michalowicz  

Jan 16, 202351 min

STP 4 | Your Scaling Journey

Your Scaling Journey Summary/Abstract In this episode, James and David discuss the different types of builders and how to identify which one you are. They also talk about how your personality and phase of business can impact your builder type and how to avoid getting caught in the trap of comparison. The conversation discusses different ways that mental health professionals can scale their practices. James and David mention that there are many ways to scale, and that it is important to find the method that best fits an individual's personality and situation. They also mention that the quiz is designed to help people narrow down their options and make a decision about which method is best for them. Different people will be drawn to different options based on their personality and what stage they are in their business. Builder Type Assessment: Find out your builder type and next steps to scale your practice. Growth can be Confusing As a therapist, you may be looking to grow and scale your practice, but you may not know exactly where to start. After all, scaling is different for every therapist, and your personality and phase of business can impact your approach to building your practice. It's easy to get caught in the trap of comparison, but it's important to remember that everyone's journey is different. With that in mind, it's helpful to have some guidance on finding the right direction for your growth goals. Builder Type Quiz One resource that can be helpful in this process is a quiz to identify your therapy builder type. This quiz can provide you with ideas for scaling your practice that are specific to your personality, phase of business, and goals. For example, you may discover that you're interested in starting a group practice, creating an online course, or building a membership community. Whatever your interests, there are resources available to help you implement your ideas and start building your practice. Of course, it's important to find inspiration from resources that are achievable and relevant to your current circumstances. No one expects you to start on the level of a successful author or well-known podcaster, but there are steps you can take to start building your practice in a way that feels right for you. Whether you're looking to simplify your practice or you're looking for a challenge, there are ideas and resources available to help you grow and scale your business. Your Scaling Journey Belongs to You One key point to remember is that all outcomes are valid as long as they align with your goals and values. It's not about finding the "good answer" or the "right path", but about finding the path that works for you. Whether you're interested in managing a large team or you prefer a more modest practice, there's no one-size-fits-all solution to building a therapy practice. As you consider your growth goals, it's also important to think about your own strengths and limitations. For example, you may love being around other therapists and working as a boss, but you may not always feel comfortable with the level of responsibility that comes with it. Similarly, you may enjoy a sense of simplicity in your practice, but you may also crave a bit of variety and chaos. It's important to be honest with yourself about what you want and need, as this can help you make decisions that align with your values and goals. Take the Quiz, Find Free Resources to Start Scaling Your Practice There are many resources available to help you grow and scale your therapy practice. Whether you're interested in building a team, creating an online course, or starting a group practice, there are steps you can take to get started. It's important to find inspiration from resources that feel achievable and relevant to your current circumstances, and to be honest with yourself about what you want and need as you build your practice. By staying true to your values and goals, you can find the path that works best for you and start building a successful therapy practice.  Top 5 Quotes From this Episode "Scaling is different for every therapist. Your personality and your phase of business impacts your builder type." "Don't get caught in the trap of comparison." "Don't compare your middle to somebody else's end or don't compare even don't compare your beginning to somebody else's end." "You can be a great version of you or a mediocre version of somebody else." "It's not about finding the 'good answer' or the 'right path', but about finding the path that works for you." Links and Resources Business Secrets of the Trappist Monks: One CEO's Quest for Meaning and Authenticity (Columbia Business School Publishing) The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll PsychMaven with Dr. David Hall Course Creation Studio with James Marland Builder Type Assessment: Find out your builder type and next steps to scale your practice

Jan 9, 202336 min

Your Story is Your Strength | STP 2

The Scaling Therapy Practice podcast discusses the origin story of host James Marland and co-host David Hall and their journeys into the field of mental health. Marland was inspired by his mother to work with people in social services. Initially he pursued a career in accounting. However, after a near-death experience, Marland decided to focus his life on helping others and pursued a degree to become a youth minister. He eventually ended up working in mental health and has never left the field. In the episode, Marland and Dr. Hall also discuss their goals for the Scaling Therapy Practice podcast. They want to provide practical and useful information for therapists looking to grow their practice and improve their skills. The podcast will cover a wide range of topics, including business development, marketing, and technology. The Scaling Therapy Practice podcast is a valuable resource for therapists looking to improve their practice and provide better care to their clients. The show covers a variety of topics and offers practical advice for therapists at all stages of their careers. By sharing their own experiences and expertise, Marland and Dr. Hall aim to help therapists grow their practices and make a positive impact in the lives of their clients. Visit http://stp.psychmaven.com/ to discover your builder type.

Jan 2, 202332 min

The 4 Strategies of Scaling | STP 3

Show Notes In this podcast episode, James Marland and Dr. David Hall discuss different approaches to scaling a therapy practice, focusing on "system builders" and "team builders." System builders aim to improve and optimize their systems to increase efficiency and profitability, while team builders focus on building and leading a team to achieve bigger goals. The hosts mention that people naturally follow team builders and that they are skilled at communicating their vision and mission, which can help to engage team members. Each builder type has its own set of strategies for scaling a therapy practice. They explain that each type has its own strengths and weaknesses, and that it is important to identify which type you are in order to get the most out of your career. Different people have different mindsets when it comes to work and growth. Some people are more inclined towards one style of work or growth than others. There are four main types of builders: system builders, team builders, community builders, and opportunity builders. Each one has different strengths that can be leveraged for collaboration. System builders, for example, have a natural ability to see a process and work on improving it. Team builders are good at developing people. Community builders are good at developing connections. Opportunity builders are good at developing products and services. The speaker discusses how they like systems and making things easier, and how this has manifested in their work as a continuing education provider. For example, an improvement or system that saved time was that David initially had to print out evaluation forms and certificates for people, but figured out a way to do it online instead, which saved time and money. Opportunity builders may create courses, memberships, digital products, or other resources to address problems they have identified. The hosts discuss the process of creating an ebook as an example of an opportunity builder approach, and they mention that opportunity builders may be interested in creating products that do not involve presentation or teaching, such as paperwork products or resources for setting up or managing a therapy practice. They also emphasize the importance of identifying problems that are relevant and meaningful to potential customers, and they encourage listeners to consider their own interests and strengths when identifying opportunities for growth. Links Builder Type Assessment - What builder type fits your style? PsychMaven with Dr. David Hall Course Creation Studio with James Marland

Jan 2, 202339 min

Grow Without The Grind | STP 1

The Scaling Therapy Practice podcast by James Marland and Dr. David Hall focuses on the topic of scaling a therapy practice without the added stress and "grind" that often comes with growth. Marland and Hall share their own experiences with growing a practice and the challenges that come with it, such as managing people and dealing with the added stress of growth. The goal of their podcast is to provide therapists with guidance and support on how to grow their practices in a sustainable and manageable way.

Jan 1, 202321 min