Experimental Marketing with Natwar Maheshwari
Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences.
Scaling DevTools · Jack Bridger
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Show Notes
Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences.
What we cover
(00:43): How do you think we should think about developer marketing when we're just getting started?
(03:34): Are there things we can do to create that experimental culture?
(07:10): It's about not being afraid to do things that you don't have a lot of knowledge on and try them out just because they seem like a good idea. But also try to get at least a little bit of expertise thrown in there so that you're not, for instance, doing an SEO experiment over 24 hours and expecting to see some results.
(09:48): When you're experimenting with different things, does that play into brand building?
(12:12): When we talk about experimentation, is it experimenting within constraints? How would you describe the kind of process?
Where to hear from Natwar
- Twitter: @natwar86
- https://www.algolia.com
- Newsletter: https://www.engineeringbrew.com