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Developer copywriting mistakes to avoid, with Zach Goldie
Episode 60

Developer copywriting mistakes to avoid, with Zach Goldie

Scaling DevTools · Jack Bridger

September 10, 202337m 26s

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Show Notes

Zach Goldie is a DevTools messaging consultant

  • Ship code faster is an empty statement. 0:00
  • How do you position yourself against the competition? 1:56
  • The problem with free monitoring tools. 6:43
  • Explain why fast is a good thing. 11:44
  • Curse of knowledge and how to overcome it. 16:42
  • The problem with copy length and word count. 21:37
  • How do you know if a page is good? 27:05
  • Pitching self-serve to users. 32:42

Links:
- Zach's Twitter https://twitter.com/DitchingData
- Zach's site https://www.zachgoldie.com/ 
- Benefit layers https://dx.tips/benefit-layers

Topics

devreldeveloper marketingdevtoolsdeveloper advocatedeveloper relationsb2d