B2C vs B2D - marketing to developers with Ronak Ganatra
Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.
Scaling DevTools · Jack Bridger
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Show Notes
Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.
What we cover
(00:37): What was it like on your first day working at Hygraph versus three years later?
(07:03): What do you think being a better developer marketer means?
(08:36): How do you approach things like performance marketing?
(12:17) How should developer marketing teams be working with sales teams?
Where to hear from Ronak