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Turning course students into long-term members with Kelsey Formost

Turning course students into long-term members with Kelsey Formost

Scaling Deep: The Membership & Marketing Podcast · Lisa Princic

October 18, 202357m 18s

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Show Notes

This is a long episode but it's meaty. Kelsey and I dive in and discuss how she evolved her successful course business and create long-term value with a membership. Inside are a lot of copywriting techniques for appealing to your ideal clients and how she uses her course feedback to get insights into what her clients want and how they talk about it. Check out her BYOB membership here: https://kelseyformost.com/membership