Is Black Friday Even Worth It Anymore?
Scaling Deep: The Membership & Marketing Podcast · Lisa Princic
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Show Notes
Black Friday used to feel like an automatic "yes," but this year… it's different. In this episode, I break down why Black Friday has lost some of its impact, what I'm seeing across the online business world, and why vague, once-a-year promos aren't landing the way they used to.
I talk about how buyer behaviour has shifted, why stronger messaging matters more than ever, and how to use this time of year to prep for a clearer, more intentional launch in December or January. If you've been debating a Black Friday promo, this will help you decide what's actually worth your energy — and what isn't.
If you want more strategic support heading into the new year, make sure you're subscribed to the podcast — I've got something special coming for membership owners in January. Or you can head over to https://scalingdeep.com/map/ to get the Membership Maker Template and dial in your membership value proposition!