Shirish Nadkarni – Why finding your value proposition and deep customer empathy is critical to scaling
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Show Notes
Shirish Nadkarni – Why finding your value proposition and deep customer empathy is critical to scaling
If you are out to change the world, Shirish Nadkarni is your go-to coach to guide you through your entrepreneurial journey to make your startup dream come true.
Shirish Nadkarni is a serial entrepreneur with proven success in creating multiple consumer businesses that have scaled to tens of millions of users worldwide. Shirish was the co-founder of Livemocha, the world's largest language learning site with 15+ million registered members from over 200 countries. Livemocha was acquired by RosettaStone in 2013. Prior to Livemocha, Shirish was the founder of TeamOn Systems, a mobile wireless e-mail pioneer that was acquired by BlackBerry in 2002. The TeamOn technology served as the core foundation for Blackberry Internet E-mail which serviced over 50 million BlackBerry users. Shirish started his career at Microsoft where he engineered the acquisition of Hotmail and launched MSN.Com which became a leading web portal in the early days of the internet.
Shirish received his MBA from Harvard Business School and a BSE in Electrical Engineering from the University of Michigan. He serves on the board of TiE Seattle where he chairs a number of programs including the GoVertical Startup Creation Workshop, the TiE Entrepreneur Institute, and the Z5 Catalyst funding initiative.
In today's conversation we discuss:
- The importance of maintaining two pizza teams
- How sales motion undergirds scaling ambition
- Deploying a strategy of land and expand and creating products which are inherently viral Insights into the leadership characteristics within Microsoft and what they can learn from Apple and what Apple can learn from Microsoft
- How finding your value proposition and deep customer empathy is critical to scaling fundraising fundamentals to scale your business successfully
Quote
"There are several things that you need to do to scale your company. First of all, you need to have the appropriate funding. The next step is to hire the right people. You need to hire a marketing team, a VP of marketing, then you need to hire a sales team and customer support team and then you need to invest in articulating the value proposition and establishing a sales motion where you perfect the messaging and the process by which you attract customers. Give them options to try out the product and ultimately sell them. This process is called the sales motion and you need to perfect that sales motion so that we can just simply eventually pull money into that and drive revenues and sales for your company."
Contact Shirish
LinkedIn https://www.linkedin.com/in/shirishn/
Twitter - https://twitter.com/search?q=shirish%20Nadkani%20&src=typed_query
Buy Shirish's Book
From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
Amazon - mybook.to/fromstartuptoexit
Simple Scaling Book
Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business
About the Host
Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.
https://www.linkedin.com/in/brendan-mcgurgan-11854a13/
https://simplescaling.com/meet-the-team
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