Sam Watson Jones – How to reimagine farming to make food production sustainable and how to overcome lack of investor appetite to scale a business

In today's episode I'm delighted to introduce Sam Watson Jones.

Sam is the Co-Founder and President of Small Robot Company, an innovative business which is reimagining farming to make food production sustainable. Using robotics and artificial intelligence, they have created an entirely new model for ecologically harmonious, efficient, and profitable farming, Per Plant farming. Small Robot company was highly commended in the Heroes of Net Zero competition at the COP26 Summit and has a mission to transform farming, make it more sustainable and are committed to net zero emissions.

I'm really excited to share this conversation with you as going green and sustainable is not only beneficial for businesses across the world; it also maximises the benefits from an environmental focus in the long-term.

Key points we discuss:

• How someone from a fourth-generation family-owned farming business is pioneering technology to improve modern farming towards averting a potential global crisis.
• How Sam overcame a lack of investor appetite to scale a business that has achieved £4m investment through the crowdfunding platform, CrowdCube.
• How new opportunities to scale can be found by changing industry paradigms.
• The core principles behind innovative change.
• How time away from the business can lead to more productive workdays.

Key Takeaway

"We should be using technology to transform the way we take decisions and transform the way we take action so that in the farming industry we stop doing things inaccurately and improve how we interact with the environment."

Contact Sam

Website: https://www.smallrobotcompany.com/

Same Watson Jones LinkedIn: https://www.linkedin.com/in/sam-watson-jones-93725860/?originalSubdomain=uk

Small Robot Company LinkedIn: https://www.linkedin.com/company/small-robot-company-limited/

Twitter: @smallrobotco

Crowdcube: https://www.crowdcube.com/

About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team