Mithu Storoni – How to mitigate stress and overcome fear as you progress your scaling ambition
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Show Notes
Joining me today is Mithu Storoni a physician, a researcher, and the author of Stress Proof: The Scientific Solution to Protect Your Brain and Body—and Be More Resilient Every Day. The book is full of practical evidence-based steps for protecting yourself against stress and its effects. Mithu spent years combing through over 1,000 research papers and clinical studies before condensing her findings into a manual which then became her book 'Stress Proof'. Some of its contents are surprising for example smelling the scent of a lemon can help you relax.
Mithu received her medical degree from the University of Cambridge, is certified in ophthalmology, and holds a PhD in neuro-ophthalmology. In today's conversation we will explore how to mitigate stress and overcome fear as you progress your scaling ambition.
In today's conversation we will explore:
- The 7 pathways to stress proving an exploration of the unknown universe in our brains
- How controlling inflammation can aid better health
- How to develop a sense of self efficacy, agency, and confidence to support your scaling ambition
- The benefits of cold therapy
- How having a sense of purpose can support you eating well and living longer
- The counterintuitive recommendation for dealing with a highly stressful event
- The adaptation gap and the importance of getting comfortable with being uncomfortable
Quote
"You develop emotional reactivity so your rational way of thinking about the world is momentarily suppressed, and you become very emotionally responsive, and this has an advantage or had an advantage because this allowed us to predict danger before it happens by emotional instinct. Navigating a room full of people or a company full of employees, you cannot predict what another human being is saying or doing, and you also cannot predict other people's behaviour and control it. So, this now serves us in a poor way. In a state of acute stress people make high risk decisions. Decision making is skewed because the perception of reality is skewed. The negativity bias that happens during acute stress can sway your business decisions so always avoiding any kind of important decisions while you're acutely stressed is very important for this reason."
Contact Mithu
LinkedIn: https://www.linkedin.com/in/mithu-storoni/
Twitter: https://twitter.com/MithuStoroni
Instagram: https://www.instagram.com/mithustoroni/
Website: https://www.mithustoroni.com/
Buy Mithu's Book
Stress-Proof: The ultimate guide to living a stress-free life for Individuals, Organisations and Life
Link to book: mybook.to/stress-proof
Simple Scaling Book
Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business
About the Host
Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.
https://www.linkedin.com/in/brendan-mcgurgan-11854a13/
https://simplescaling.com/meet-the-team
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