Michael Michalowicz – The Importance of Effective Marketing when Scaling a Business
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Show Notes
By his 35th birthday MIKE MICHALOWICZ had founded and sold two multi-million-dollar companies.
Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.
Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. He is the author of Fix This Next, an instant Wall Street Journal Bestseller, The Pumpkin Plan, Surge and The Toilet Paper Entrepreneur. His newest book, Get Different, teaches entrepreneurs how to create marketing that can't be ignored. Over half a million people have read his books.
Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.
Fabled author, Simon Sinek deemed Mike Michalowicz "…the top contender for the patron saint of entrepreneurs."
In today's conversation we will explore:
- The DAD Framework for effective marketing
- How we need to overcome our fear in order to reach a wider customer base
- The importance of experimentation and measuring your marketing results
- Minimum viable marketing and how to authentically be different
Quote
"Growth is achieving more results through more effort. Scaling is achieving more results through less effort."
Contact Michael
Website: https://mikemichalowicz.com/
LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
Buy Michael's Book
Get Different: Marketing That Can't Be Ignored!
Link to book: mybook.to/Get-Different
Simple Scaling Book
Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business
About the Host
Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.
Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.
https://www.linkedin.com/in/brendan-mcgurgan-11854a13/
https://simplescaling.com/meet-the-team
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