Martin Schilling – The four pillars that are fundamental to scaling and why it is critical to have a North Star
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Martin is the Managing Director of the Techstars Accelerator in Berlin, angel investor and entrepreneur. He believes that we need to build 750 more unicorn companies within the next 10 years in Europe to create millions of future jobs, make Europe more independent when it comes to technology and give many the opportunity to realize their full potential. Martin believes that 'builders' are the inventors of the 21st century and is doing everything in his power to support entrepreneurs working towards that mission. He is passionate about accelerating companies that make the planet a better place for humanity and connecting growth and purpose. In the past 15 years, Martin has co-created and scaled up five ventures, including Orphoz, a subsidiary for McKinsey & Company, a public company in Saudi-Arabia, the foundation MARA in Argentina and the FinTech N26. To support startup teams on their journey to build category-leading technology companies, Martin has written the book "The Builder's Guide to the Tech Galaxy – 99 Practices to Scale Startups into Unicorns Companies" (Haufe, Wiley).
He speaks regularly on topics such as: Startup Mindset, Scaling Technology Companies, Customer Experience, B2B Negotiations, Entrepreneurship.
In today's conversation we will explore:
- The four pillars which are fundamental to scaling
- The critical importance of setting a clear direction by virtue of your north star
- The Radar and Granny tests for purpose
- The secret to being number one in your category
- Some guidance on establishing optimal sales commission plans
- The importance of mindset for scaling
- Guidance on raising growth capital and creating FOMO to help secure investment for scale
Quote
"Having a crystal-clear purpose brings you three key advantages. First, it attracts customers and ensures growth and profitability. Studies show that companies that score higher on purpose have a much higher likelihood to be amongst the top performers in shareholder return. Two, it's attracts investments. Three, AAA talent decides for or against the company if you match their values."
Contact Martin
LinkedIn: https://www.linkedin.com/in/martin-schilling-2b4b5322/
Buy Martin's Book
The Builder′s Guide to the Tech Galaxy – 99 Practices to Scale Startups into Unicorn Companies
Link to book:
Amazon.co.uk: https://amzn.to/3zMDEe6
Amazon.com: https://amzn.to/3N1thpp
Simple Scaling Book
Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business
About the Host
Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.
https://www.linkedin.com/in/brendan-mcgurgan-11854a13/
https://simplescaling.com/meet-the-team
Contact Simple Scaling: