Gabor George Burt - How to reimagine boundaries and develop creativity when scaling a business
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Show Notes
In this episode I'm speaking with Gabor George Burt. Gabor is a pioneer of re-imagining market boundaries, turning crisis into opportunity, creating irresistible customer experience design and future-shaping business transformation. Gabor created the Slingshot Framework, which enables individuals and organizations to go beyond perceived limitations in pursuit of high growth, expanded relevance, and strong customer attachment.
As the foundation for Slingshot, Gabor was a leading expert of Blue Ocean Strategy, the new millennium's most influential business strategy approach. He contributed case study material to the worldwide bestselling book of the same name and originated the most popular blog on the topic.
Gabor is actively involved in shaping high-impact strategy for a diverse group of international organizations, ranging from top multinationals & governments to start-ups, academic institutions & NGOs, and leads by example through his own market-driving initiatives. Gabor has been a featured speaker at high-profile events including Forum One, one of Europe's biggest leadership conferences, alongside Sir Richard Branson and Seth Godin. He is cited among Top 13 Disruptive Visionaries and is featured in influential business publications including the Harvard Business Review, Forbes and Entrepreneur Magazine. His book, Slingshot: Re-Imagine Your Business, Re-Imagine Your Life is a must read.
Key points we talk about include:
- How Gabor went from emigrating to America, working on Wall St. to scaling businesses
- The importance of psychology and understanding how people think
- Why diversity in your teams will enhance your ability to innovate and think creatively
- Culture vs. Product development and the parts that both imagination and systematic creativity play in leading a company culture; one that works towards scaling
- What we mean by being in 'perpetual crisis' and having an ongoing 'crisis mentality' can create new opportunities in your business
- 3 levels of transformation and innovation and the role of (creating) simplification from complexity
Key Takeaway
"Disruption is all around. It is now evident that doing the same as what we have done before is not an option. We need to continuously move and evolve. That is based on your ability as a leader to nurture and support creativity in your organisation."
Contact Gabor
LinkedIn: https://www.linkedin.com/in/gabor-george-burt/
Website: https://gaborgeorgeburt.com/
Useful Resources
How to begin re-imaging boundaries - https://gaborgeorgeburt.com/
Buy the book
Slingshot: Re-Imagine Your Business, Re-Imagine Your Life
Amazon.com: https://amzn.to/3nJdnGr
Amazon.co.uk: https://amzn.to/33sNJPD
About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.
https://www.linkedin.com/in/brendan-mcgurgan-11854a13/
https://simplescaling.com/meet-the-team