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Ep. 14: How Michele DeFilippo Helped 4,000 Clients Self-Publish Their Books

Ep. 14: How Michele DeFilippo Helped 4,000 Clients Self-Publish Their Books

Scale Tales ยท Alicia Butler Pierre for Equilibria, Inc.

November 24, 202425m 35s

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Show Notes

In the world of AI, the art of human book-writing seems to be dying. However there is still tremendous value in books, especially business books. Not only do books serve as a medium for sharing your knowledge and expertise, it also serves as a platform to scale your message and impact.

As entrepreneurs and business owners, we all have ideas but getting them into a manuscript might seem daunting. Self-publishing offers a viable means for converting your ideas from manuscript to a digital or printed book. That's where Michele DeFilippo comes in. Through her company, 1106 Design, she and her team offer a proven approach to guide authors through the self-publishing process.

In this scale tale, Michele shares how she stumbled into starting a business that has helped 4,000 authors self-publish their books while generating revenue just under $1M USD.

As you listen to her story, you'll also discover:

  • How to embrace technology to enhance or pivot your business,
  • Why AI should be leveraged as a research assistant and not as an author,
  • The pros and cons of hiring a ghostwriter,
  • How self-publishing a book is like managing a project,
  • Why authors must approach their book promotion as an entrepreneur would a business, and more!

Whether you've flirted with the idea of writing a book, are feeling overwhelmed by the self-publishing process, or are curious about the world of self-publishing, you're guaranteed to learn valuable lessons from Michele. Even if you aren't interested in self-publishing, there's also plenty to learn about scaling your own small business' operations from Michele's 25+ years as an entrepreneur.

Listen now!

๐Ÿ†๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐š ๐๐Œ๐? ๐„๐š๐ซ๐ง ๐˜๐จ๐ฎ๐ซ ๐๐ƒ๐”๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ญ๐ก๐ข๐ฌ ๐ฉ๐จ๐๐œ๐š๐ฌ๐ญ!

๐Ÿ‘‰View this Episode's Full Show Notes at ScaleTalesPodcast.com.

ยฉ Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our website to learn more.