SBJ Morning Buzzcast
630 episodes — Page 5 of 13
Ep 1644SBJ Morning Buzzcast: July 30, 2025
Start your morning with Buzzcast with Joe Lemire: MLS inks partnership with Walmart; Las Vegas to host World Cup Draw?; Ethan Casson joins the Dallas Mavericks as team president and truTV to air 19 Savannah Bananas games. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1643SBJ Morning Buzzcast: July 29, 2025
Start your day with Buzzcast with Joe Lemire: NFL employee seriously injured in shooting in NY building that houses NFL offices; MLB remains in-focus as Bryce Harper and MLB Commissioner Rob Manfred exchange words in meeting while the Speedway Classic is expected to draw a record crowd in Bristol, TN; LIV Golf purses on the rise and Max Eisenbud named head of client representation at WME Sports. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1642SBJ Morning Buzzcast: July 28, 2025
Start your morning with Buzzcast with Austin Karp: The NFLPA’s legal headaches continue; Inter Miami and MLS are at odds over Messi; the Ed Policy era begins in Green Bay; and the “F1” movie passes $500 million at the global box office. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1641SBJ Morning Buzzcast: July 25, 2025
Start your morning with Buzzcast with Austin Karp: Bill Belichick brings a Beatles-like atmosphere to ACC Kickoff; the NFL and ESPN get closer on a media pact; Cleveland fans are showing their WNBA interest with their wallets; NASCAR lays out its new video game strategy; and President Trump’s latest executive order targets NIL and college athletics. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1640SBJ Morning Buzzcast: July 24, 2025
Start your morning with Buzzcast with Austin Karp: The annual look at the Packers’ financials gives a glimpse into the NFL’s media fortunes; plenty of MLS news out of All-Star in Austin; the SCORE Act makes it through a committee in Congress; NBCU could look to launch a new cable sports network; and NWSL viewership is lower. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1639SBJ Morning Buzzcast: July 23, 2025
Start your morning with Buzzcast with Austin Karp: ACC and Big Ten media days show plenty of work to be done on getting the CFP to 16 teams; the Denver NWSL expansion team unveils its name and identity; Scottie gives the Open a boost, but Caitlin’s absence stings WNBA All-Star; and Bespoke Sports and Entertainment becomes part of Publicis Sports. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1638SBJ Morning Buzzcast: July 22, 2025
Start your morning with Buzzcast with Joe Lemire: Big 12 passes on adding Memphis; the rebrand of The American; Wimbledon to move forward with expansion plans after clearing legal hurdle and Lloyd Howell Jr resigns from The Carlyle Group. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1637SBJ Morning Buzzcast: July 21, 2025
Start your morning with Buzzcast with Joe Lemire: WNBA All-Star Game draws sellout crowd in Indianapolis as the league's commissioner expresses optimism in WNBA CBA negotiations; another NFLPA executive resigns and NASCAR's Chicago street race will not return in 2026. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1636SBJ Morning Buzzcast: July 18, 2025
What's next for the NFLPA? The W's All-Star glow in Indy and big names and big personalities who move the needle. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1635SBJ Morning Buzzcast: July 17, 2025
Start your morning with Buzzcast with Joe Lemire: Tech innovations in-focus at NBA Summer League in Las Vegas; the latest on WNBA CBA talks and whether a labor shutdown could be on the horizon; the NHL to open season with a nationally televised tripleheader and MLB All-Star Game viewership takes slight dip. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1634SBJ Morning Buzzcast: July 16, 2025
Takeaways from Atlanta and MLB; Silver wants Blazers to stay in Portland and the Fire name revived in the Rose City Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1633SBJ Morning Buzzcast: July 15, 2025
The Battery in Atlanta on full display for MLB All-Star festivities; the Tampa Bay Rays ownership future; a look at the agenda for the NBA Board of Governors' meetings in Las Vegas; Boston Legacy FC reveals plans for $27M training facility and Missouri/Kansas battle over the Chiefs and Royals. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1632SBJ Morning Buzzcast: July 14, 2025
Assessing the Club World Cup; Lore/A-Rod outline their ownership vision and Ionescu's interesting take on WNBA relationships Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1631SBJ Morning Buzzcast: July 11, 2025
College commission gives some NIL deals the Heisman; The Pirates' mea culpa and WME players dominate final rounds of Wimbledon Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1630SBJ Morning Buzzcast: July 10, 2025
Chris Granger takes over as Oak View Group's CEO as Tim Leiweke steps down after indictment; Uber's partnership with LA28 and Team USA and MLB to add ABS challenge system to next week's All-Star Game. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1629SBJ Morning Buzzcast: July 9, 2025
F1 media talks heating up? More AD churn; 3ICE set to return and FIFA to open NYC office at Trump Tower Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1628SBJ Morning Buzzcast: July 8, 2025
Another long-tenured AD set to move on; The Chiefs eye a new revenue stream and Ujiri's emotional farewell Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1627SBJ Morning Buzzcast: July 7, 2025
NASCAR's Chicago decision; WNBA CBA rhetoric ramps up and more changes at the Nationals Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1626SBJ Morning Buzzcast: July 3, 2025
More momentum around NHL; breaking down all the soccer inventory in the U.S. and a top exec departs the NCAA Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1625SBJ Morning Buzzcast: July 2, 2025
Another pro-sports exec shifts to campus; public dollars continuing to support pro facilities and the back story to the Nets patch sponsorship Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1624SBJ Morning Buzzcast: July 1, 2025
A look at the ownership groups for the three WNBA expansion franchises; Potential landing spots for future NHL expansion and Quartexx leads the way at NHL Draft and Netflix docuseries on the Dallas Cowboys to be released next month. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1623SBJ Morning Buzzcast: June 30, 2025
NHL's historic weekend amid impressive CBA deal; what's next for Ujiri after Raptors exit and can "F1 The Movie" maintain box office drive Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1622SBJ Morning Buzzcast: June 27, 2025
Start your morning with Buzzcast with Austin Karp: Ryan Tanke heads to the Houston Rockets; a big leadership shift with the Colorado Rockies; a new-look NHL Draft tonight; Chris Evert and John McEnroe wanting ESPN to bring their A-game for tennis; and PayPal digs deep into college sports. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1621SBJ Morning Buzzcast: June 26, 2025
CAA, Wasserman top first round NBA picks; New Balance plants its Flagg; NHL eyeing adding games to regular season and ESPN bullish on PLL Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1620SBJ Morning Buzzcast: June 25, 2025
Magic succession plan revealed; what's next for T-Wolves and Lynx? A top WME talent agent set to move on Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1619SBJ Morning Buzzcast: June 24, 2025
A new era for the IOC; putting a bow on the NBA Finals; Woody Johnson expands his sports portfolio and Nationwide Arena eyes major upgrades Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1618SBJ Morning Buzzcast: June 23, 2025
OKC and Thunder deliver and the NBA gets a new champion; all eyes on attendance at Club World Cup, exec moves in Minneapolis and groundbreaking in Vegas for A's ballpark Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1617SBJ Morning Buzzcast: June 20, 2025
The Mark Walter empire and what to know; putting a bow on the Stanley Cup Final and Fanatics Fest NY, take two Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1616SBJ Morning Buzzcast: June 19, 2025
Start your morning with Buzzcast with Joe Lemire: Mark Walter to purchase majority stake in Lakers for $10B; a look at the Rays prospective ownership group amid talks of sale; PGA renews with longest-running tour partner in AT&T and TKO announces new boxing venture Zuffa Boxing. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1615SBJ Morning Buzzcast: June 18, 2025
Start your morning with Buzzcast with Josh Carpenter: A new dynasty in South Florida? Digging into NBA Finals numbers, and the PGA Tour's new path forward. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1614SBJ Morning Buzzcast: June 17, 2025
Start your morning with Buzzcast with Joe Lemire: A look at Club World Cup attendance; how the NFL plans to replace Brian Rolapp; the impact Ohtani's return to the mound had on Dodgers’ ticket prices and Monumental Sports and Entertainment invests in sports media platform The IX. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1613SBJ Morning Buzzcast: June 16, 2025
Start your morning with Buzzcast with Austin Karp: Will JJ Spaun’s win deliver NBC solid U.S. Open numbers?; Attendance roundup for FIFA Club World Cup and Concacaf Gold Cup; NASCAR takes it talents to Mexico City; and the Red Sox finally settle on a divorce from Rafael Devers. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1612SBJ Morning Buzzcast: June 13, 2025
Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1611SBJ Morning Buzzcast: June 12, 2025
Start your morning with Buzzcast with Jenn Azara and Austin Karp: A look back at Day 1 of the 2025 Brand Innovation Summit and who (or what) was the STAR of the day! Also, the duo breaks down what to look forward to on Day 2 of the event! Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1610SBJ Morning Buzzcast: June 11, 2025
Start your morning with Buzzcast with Jenn Azara and Austin Karp: An in-depth look at what to expect from Day 1 of the Brand Innovation Summit in Chicago. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1609SBJ Morning Buzzcast: June 10, 2025
Private equity reaches college sports; WBD to split its media business; MLB's marketing of top prospects. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1608SBJ Morning Buzzcast: June 9, 2025
The House Settlement approved and Bryan Seeley named College Sports Commission CEO; NBA Finals viewership off to slow start and big attendance for the Savannah Bananas' stop in Charlotte. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1607SBJ Morning Buzzcast: June 6, 2025
Silver's goals; SailGP draws big name investors; Li Li Leung set to depart after successful turnaround; Chris Heck joins LIV Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1606SBJ Morning Buzzcast: June 5, 2025
OKC in the spotlight and it's not just hoops; Bettman/Daly talk state of NHL and Fenway Sports Group's development plan around Fenway Park Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1605SBJ Morning Buzzcast: June 4, 2025
Stanley Cup Playoffs viewership ahead of Stanley Cup Final rematch; the impact of TMBO on the NBA after 25 years; MLB TV viewership audience growth; USA Swimming trials to return to Lucas Oil Stadium in '28 and Peyton Manning joins Denver NWSL ownership group. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1604SBJ Morning Buzzcast: June 3, 2025
Chicago Fire's big stadium vision; LA28 building sponsor momentum and rating WBD's tennis coverage Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1603SBJ Morning Buzzcast: June 2, 2025
The Mets' new biz leader; U.S. Soccer seeks city interest in Women's World Cup and Michigan State's new AD Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1602SBJ Morning Buzzcast: May 30, 2025
NCAA men's tourney expansion timeline; best soccer cities in America and winners for the week Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1601SBJ Morning Buzzcast: May 29, 2025
Big week in Oklahoma City as Populous lands OKC stadium development bid and Thunder make NBA Finals; Breaking down the viewership of Prime Video’s NASCAR debut and the Broncos' ticket sales strategy paying off. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1600SBJ Morning Buzzcast: May 28, 2025
Mets seek new biz leader; slow pace of Twins sale; PWHL avoids a sophomore slump and an SBJ product launch Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1599SBJ Morning Buzzcast: May 27, 2025
A's get investment; Fox's marketing pays off for the 500 and inside revenue generation on campus Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1598SBJ Morning Buzzcast: May 23, 2025
Observations from the Sports Business Awards; What's next for leadership at the Colts and Maple Leafs and the LPGA's new boss Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1597SBJ Morning Buzzcast: May 22, 2025
Start your morning with Buzzcast with Austin Karp, Mike Mazzeo, Chris Smith and Rob Schaefer: Breaking down the winners -- and surprises -- from the 2025 Sports Business Awards. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1596SBJ Morning Buzzcast: May 21, 2025
Looking ahead to the Sports Business Awards; Looking back at Day 1 of 4se. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 1595SBJ Morning Buzzcast: May 20, 2025
New faces in the NBA conference finals; MLB's big Rivalry Weekend; US Open renovations; and FIFA Congress intrigue. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.