Geoff and Justine Ross: Brand gurus take on their biggest challenge yet
Saturday Morning with Jack Tame · Newstalk ZB
October 29, 202113m 31s
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Show Notes
Remember 42 Below Vodka? It was one of New Zealand’s most successful alcohol brands that was sold to global giant Bacardi in 2006 for hundreds of millions.
It’s founders, Geoff and Justine Ross, have since grown powerhouse brands such as Ecoya and Trilogy. But their latest venture is perhaps the most challenging yet. The pair swapped the boardroom for gumboots and bought Lake Hawea Station near Wanaka in 2018.
The pair speak to Jack Tame about life on the farm.
LISTEN ABOVE
It’s founders, Geoff and Justine Ross, have since grown powerhouse brands such as Ecoya and Trilogy. But their latest venture is perhaps the most challenging yet. The pair swapped the boardroom for gumboots and bought Lake Hawea Station near Wanaka in 2018.
The pair speak to Jack Tame about life on the farm.
LISTEN ABOVE
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