The rise of EPM and Predictive Analytics - with Gary Cokins
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com · Jon Reed
September 25, 201519m 11s
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Show Notes
Gary Cokins, internationally-recognized expert and author in EPM and predictive analytics, gives Jon some straight talk on analytics after his keynote at the Controlling 2015 conference. Cokins explains the rise of EPM, and the challenges CFOs are facing. Using memorable phrases like "management by embarrassment," Cokins peels behind predictive hype and explains the role of technology, not as a cure-all, but as an enabler.