SAP, Sponsored Content and Transparency - an Impromptu Debate with Jonathan Becher, SAP CMO
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com · Jon Reed
May 8, 201214m 37s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
During this landmark discussion, for the first time Jonathan Becher, SAP CMO, talks publicly about SAP's approach to sponsored content, transparency, + employee blogging. An impromptu debate with Jon Reed of JonERP.com for the JonERP videocast series.