Google's cookie brouhaha and gen AI marketing highs and lows - with Liz Miller
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com · Jon Reed
July 28, 20241h 3m
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This one started as a soloflight, but the timing was good for Constellation's Liz Miller to crash the show as only she can do, and take a Google-cookie-backtrack victory lap, and make sense of the gen AI creativity debate from a CMO/marketing angle. There is a bit of a without-a-net vibe here until Liz shows up at the 11:00, but I recommend tracking this from the beginning to hear the context of the article on AI, creativity and job impact we will discuss. The podcast starts with the introduction of an important piece on gen AI and impact on creative jobs by journalism Brian Merchant. As I originally pitched the show: "One more notable article on gen AI creativity came out that we need to break down. I may get a couple guests to crash this session. Feel free to join and have your cam ready, maybe you'll be one of them." Stay to the end and get a cameo from Brent Leary as well, he goes off on Google's moves before heading into his own broadcast...