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697 - Personalization at Scale for Sales Success, with Leslie Venetz

697 - Personalization at Scale for Sales Success, with Leslie Venetz

Sales Transformation

October 31, 202320m 50s

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Show Notes

In this episode, host Colin Mitchell and guest Leslie Venetz discuss value-based segmentation in sales. They explore the concept of segmenting prospects based on their specific needs and challenges, rather than just basic demographics. Leslie shares examples of how to effectively personalize outreach based on trigger events and other segmentation criteria. They emphasize the importance of strategic thinking and personalization in outbound sales.


Follow the Host:
Collin Mitchell (Partner, Leadium)


Our Episode Guest:
Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Topics

Leslie Benetzcorporate sales trainersales led go-to-market consultantcold callshead of salesfounderSales Team Buildervalue-based segmentationICPquantity approachquality approachpersonalizationsegmentationcompany sizeemployee countindustrytrigger-based datajob changesjob board datafunding roundsSAS organizationsCROsrevenue goalsoutbound approachsustainable outboundbridgesfirst impressionspipeline coveragetotal revenue goalsACVaverage number of meetings setrealistic goalsstrategyLinkedInsales tipstalkTikTok.