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693 - Creating Content for Different Stages of the Sales Funnel, with Mike Swigunski

693 - Creating Content for Different Stages of the Sales Funnel, with Mike Swigunski

Sales Transformation

October 17, 202312m 19s

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Show Notes

In this episode, host Colin Mitchell discusses with Mike Swigunski the importance of creating focused content to attract the right audience and build trust. Mike shares his own experiences and mistakes in content creation and offers tips on how to cater to specific target groups. Mike Swiginski, an expert in buying and selling online businesses, who provides insights on the basics of these transactions also discuss liquidity, risk tolerance, and the factors that determine the value of a business.

Follow the Host:
Collin Mitchell (Partner, Leadium)


Our Episode Guest:
Mike Swigunski (Founder,  Global Career)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Topics

salespeoplesales transformationpodcastLediumColin Mitchellsales expertscontentappealentrepreneurstrustfocusedattractbuild trustmistakesvideossales funneltop of funnelmiddle funnelbottom of funnelmulti-million dollar business ownersbuy businessesnichesuccess storiestestimonialsproblemsstreet interviewsentrepreneur evententrepreneursexit a businessconsultationlow-ball offersextra $250000powerfulstoriestop of mindsimple stuffbasicnovelvaluableone platformconsistentvideographerVAeditorplatformscompoundonline transactionsbuyingsellingliquidityrule of thumbseller financingmultiple investorsrisk toleranceaccredited buyerSECtimelinemultimillion dollar businesssix-figure businesssellablebusiness pricedprofittrailing 12 monthsmultipliermonthly recurring customerssellable assetbooksP&LSOPsmanaged from anywhereoffline businessesplanningimplementinglisting a business for saleW-2 incomepassive incomesecondary incomeROIgrowth strategyfailreal estatemoving partsgood fitglobalcareerbook.comfree resourcesbuyer's checklistInstagramLinkedInMike Swiginski