#541 S2 Episode 410 - APPLES TO APPLES: Matching Your Rep’s Skill Set To The Target ICP
ALWAYS SEND THE RIGHT REP FOR THE RIGHT ICP As Collin discusses that reps perform better on different channels, Mark adds on by explaining that as a leader, you must send the right rep who is skilled with the kind of channel to be used for a specific I
Sales Transformation · Sales Transformation, Collin Mitchell
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Show Notes
ALWAYS SEND THE RIGHT REP FOR THE RIGHT ICP
As Collin discusses that reps perform better on different channels, Mark adds on by explaining that as a leader, you must send the right rep who is skilled with the kind of channel to be used for a specific ICP. Mark also discusses the importance of providing your reps with the right tools instead of just dumping them with MQLs. Find out more in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
MARK: SEND THE RIGHT REP FOR THE RIGHT ICP
“Most organizations are only selling to one or two ICPs. So then just make sure that you've got the right reps to deliver the channel. So you've got a guy that's great on video, but your ICP is not answering video, maybe don't hire. You know, and I'm not sure that people are going through that level of due diligence when they should be.”
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Mark McInnes | Sales Development As A Service | Sales-Dev.com
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