#276 S2 Episode 145 - Storytelling Basics for Sellers
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Sales Transformation and Collin Mitchell bring you another episode of learning to boost up your sales experience. Collin shares how powerful storytelling
Sales Transformation · Collin Mitchell, Sales Transformation Podcast
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Show Notes
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HIGHLIGHTS
- The Power of Storytelling
- The Do’s and Don’ts of Storytelling
- Practice Makes Perfect
QUOTES
Collin: “The power of storytelling is extremely powerful. And if you can learn how to use storytelling in your sales process with your prospects, it can do some pretty incredible things for you.”
Collin: “People enjoy stories, right, or they wouldn't watch TV, they wouldn't go to movies. Stories are entertaining, it helps them connect with what you're saying, at a deeper level, it helps them actually remember what you're saying.
Collin: “Make sure you make the customer or the prospect in there the hero, don't make yourself or your product the hero, because they're less likely to actually believe your story in that case.”
Collin: “Make sure that you don't lose them. Okay, that's a really, really, really important piece and personalize it as much as you possibly can. Okay, in practice it so you definitely want to practice your story.”
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.