#262 S2 Episode 131 - How Sellers Can Use Storytelling
In this episode of The Sales Transformation Podcast, Collin shares how to use storytelling as an effective strategy in your cold calls and other sales channels. The number one tip is to listen more than you speak so you can glean valuable information that
Sales Transformation · Collin Mitchell, Sales Transformation Podcast
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Show Notes
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HIGHLIGHTS
- Make your customer the hero of your story
- Listen well to gather valuable information
- Research on past sales case studies
QUOTES
Collin: "The key is to make the customer the hero. Not you, not your product, or not your company."
Collin: "If you do one thing right in sales, you want to listen more than you speak. And this is where you're going to learn a lot of really valuable information in your discovery calls, in your demo calls, and that information is going to help you to align with other past case studies."
Collin: "You're not always going to be able to do this, but the more that you seek out this information, the more opportunity that you will get to be able to utilize this in your sales process."
Learn more about Collin in the link below:
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