#223 S2 Episode 92 - How Sellers Can Use Podcasting To Win Their Dream Clients
This episode of the Sales Transformation Podcast, Collin talks about leveraging the power of podcasting to win your dream clients over. Much like all sales activity, you should think of the needs of your guest first: ensure that they have a good time, fro
Sales Transformation · Sales Hustle Podcast, Sales Transformation Podcast, Collin Mitchell
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Show Notes
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HIGHLIGHTS
- Be intentional in the people you reach out to for your podcast
- Ensure that the experience for your guest is ideal
- Arm yourself with research before the interview
- Be genuinely curious about your guests
- The relationship starts after the interview
QUOTES
Collin: "Have your show about this particular topic, invite these people that are your ideal customer profile on to your show, and you build a relationship with them in a very different context than you used to. You're adding value from day one, you're building a lot of trust, you're building a lot of rapport."
Collin: "Show that you're an awesome host. Show that you genuinely care about them, that you're genuinely curious about them."
Collin: "You gotta find ways as a podcast host and as a seller to continually stay top of mind. Engage with their content with intentionality. Continue to further the relationship."
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.