#143 S2 Episode 12 - Social Worker to Helping Sistas Get Close to the Juice with Cherilynn Castleman
On this episode of the Sales Transformation Podcast with Collin Mitchell she's joined with Cherilynn Castleman, executive coach and chief learning officer at Sistas in Sales, managing partner and executive coach for CGI Executive Coaching. Cherilynn wil
Sales Transformation · Sales Transformation, Collin Mitchell
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Show Notes
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HIGHLIGHTS
01:14 Cherilynn's start in sales and why she went into the business
03:14 The importance of getting good in sales and why you should be excited about it
07:14 Asking the right questions to get things done and how it improves everything
10:07 How the pandemic has equaled the playing field
17:37 How to support and connect with Cherilynn has invested her time and resources in
QUOTES
02:45 "If you have to had to sell a 16-year-old on why to get in bed and go to school in the morning, you can sell anything to anybody."
08:01 "You know what I'd like to know? I said, what is your wish for your team when it comes to this? What is your wild wish? And what is your fantasy?"
09:10 "The huge learning lesson there is that people are just people, and if you become, you know, a lot of people struggle with going into conversations like that. Or with people at that level where they don't consider themselves as equal. Which is a lack of confidence."
11:39 "The key thing there is, you know, a lot of people in sales tend to think oh I can help everybody or everybody is my client and that's not true. Being able to have those types of conversations to say hey is this a relationship where I can add some value or maybe it's not."
20:17 "If you criticize people you raise their defensiveness, but if you challenge people you raise their game."
Learn more about Cherilynn in the link below:
- Website - https://sistasinsales.com/
- Website - https://postpandemicselling.com/
- Website - https://cherilynncastleman.com/
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