How Mission-Driven Companies Benefit From Founder-Led Sales
Sales Talk for CEOs · Alice Heiman
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Show Notes
It's not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model. In mission-driven companies, founders often deliver the most compelling pitch.
She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey.
Stick with us to the end where Bronwyn leaves us with her three growth tips for every CEO.
Chapters:
00:00 A platform for patients and practitioners
04:20 Getting Sales Started
08:32 Back to Co-founder Led Sales
12:25 The Importance of Strong Marketing
16:56 Finding the Right Sellers - Hungry and Driven
24:15 Building Relationships and Trust Over Time
30:42 Customer Success at Scale
33:40 The Future of Force
38:25 Executive Sponsors
42:53 Three Tips for CEOs
About Our Guest:
Bronwyn Spira is a physical therapist and the founder and chief executive officer of Force Therapeutics, a provider-prescribed digital care management platform that empowers patients throughout an episode of care. Bronwyn is passionate about improving patient engagement and satisfaction with rehab and recovery by delivering high-quality, clinically validated remote care to patients, regardless of access challenges.
Social links:
https://www.linkedin.com/company/force-therapeutics/https://twitter.com/FORCETherExhttps://www.linkedin.com/in/bronwyn-spira-40578815/
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.comConnect with Alice on LinkedIn