Ep174 Turning Expertise Into Growth: Building a Top B2B Pharma Agency
Sales Talk for CEOs · Alice Heiman
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Show Notes
When Wesley Portegies left the pharmaceutical world to work in automotive, he didn’t expect it to lead him back, but it did. Armed with a new perspective, he returned with a mission, disrupt how pharma companies communicate with doctors.
In this episode, Wesley shares how he co-founded MedComms Experts with no outside funding, no traditional sales team and still built a multi-million dollar agency. He reveals how they landed their first client (Baxter), grew through inbound leads and referrals, and structured the business so sales happens through trust, not tactics.
Bio: "Wesley is an entrepreneur who founded his first company at 19 and has built multiple successful businesses, with over 15 years’ experience in the medical industry. In 2012, he launched MedComms Experts in Zurich, later expanding to the US, now employing 50+ professionals. An MBA graduate and active MAPS contributor, Wesley is a strategic, innovative leader recognized for building strong teams and driving industry innovation, and currently serves as Chief Strategy Officer at MedComms Experts."
📚 Wesley’s Rapid-Fire Picks
- Book: Shoe Dog by Phil Knight
- Podcast: Diary of a CEO
- Advice to CEOs: “Hold up high standards consistently, people notice the difference.”
🔗 Connect with Wesley & Alice
- Wesley Portegies: LinkedIn | Website
- Wesley’s Podcast: Transforming Medical Communications
- Alice Heiman: LinkedIn | Website