Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller
Sales Talk for CEOs · Alice Heiman
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Show Notes
People don’t trust ads. Or brands. Or even experts.Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast.
In this episode:
- Why the trust recession is killing your pipeline
- The 3-part message that builds instant engagement
- How to make your talk (or pitch) follow the hero’s journey
- The #1 reason your message doesn’t spread and how to fix it
Key takeaway: If people can’t repeat what you do, they won’t talk about you.
Shownotes
Get his new book: https://keynotedesignbook.com
The 10 Questions Every Speech Must Answer (and the order you must answer them in):
- Will this be worth my time?
- Is this urgent?
- So, what is this talk really about?
- Why should I listen to you?
- Do I already know how to solve this problem?
- So, what should I do instead?
- How do I start?
- Is this really worth it?
- Can I go now?
- Wait, what was this all about again?
🔗 Connect with Brian Miller:LinkedIn: Brian Miller - Clarity Up
🔗 Connect with Alice Heiman: LinkedIn: Alice Heiman Website: aliceheiman.com